Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Diversification In The Cigarette Industry In The 1980'S, Hector Alonso
Diversification In The Cigarette Industry In The 1980'S, Hector Alonso
Master's Theses
This study is a comparative analysis of the diversification strategies of the six domestic cigarette manufacturers in the 1980' s. It uses financial analysis to look at how the different cigarette manufacturers have invested the cash generated by the tobacco businesses, and how the companies rank in terms of their ability to generate profits and stockholder wealth in non-tobacco businesses.