Business Commons^™

The “Singapore Model” In Gaming: Applications In South Korea, Young Gi Lee

UNLV Theses, Dissertations, Professional Papers, and Capstones

The gaming governance system in Singapore is a very well-known and internationally renowned model. Singapore began to launch their gaming regulation system in 2005 by establishing a national framework on gambling prior to opening two integrated resorts in the country in 2010 (Winslow, Cheok, & Subramaniam, 2015). In contrast, the South Korean “model” is much less renowned. Though there have been discussions about introducing full-scale integrated resorts, the government currently allows South Korean citizens to gamble in only one property - Kangwon Land (Research, 2016). However, Kangwon Land’s situation is controversial in South Korea, with concerns about problem gambling issues …

The Impact Of Supportive Parenting On Career Confidence Of Young Adults, Salma Ettefagh

UNLV Theses, Dissertations, Professional Papers, and Capstones

Despite freedoms for women in modern economies, there remains a large disparity between female graduation rates and women achieving high-ranking positions in the business world. Confidence may be one factor why women are underrepresented in the executive class.This

exploratory research investigated if supportive parenting has an effect on self-reported career confidence among undergraduates. A quantitative ANOVA analysis found that instrumental support factors (for example, money and tuition) overall were significant in predicting performance-based confidence, particularly for males. However, qualitative results showed that supportive parenting and confidence are not always correlated.

Consumer Attitudes And Purchase Intentions Of Cruises In China, Wenjia Han

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study examined the impact of consumers’ attitudes towards cruises on their purchase intention of cruises. A sample of 229 past outbound travelers in China were surveyed via an online self-administered survey sent by a Chinese online survey platform named ’So Jump’. The survey used a two-part statement evaluation format to measure cruise purchase intentions and the factors that impact the intentions. Respondents were asked to rate their level of agreement, the important of the sub-factors, and the likelihood to participate in certain activities on a seven-point Likert scale. Use the theory of planned behavior as the base, the three …

Numerical Methods For Option Pricing Under The Two-Factor Models, Jiacheng Cai

UNLV Theses, Dissertations, Professional Papers, and Capstones

Pricing options under multi-factor models are challenging and important problems for financial applications. In particular, the closed form solutions are not available for the American options and some European options, and the correlations between factors increase the complexity and difficulty for the formulations and implements of the numerical methods.

In this dissertation, we first introduce a general transformation to decouple correlated stochastic processes governed by a system of stochastic differential equations. Then we apply the transformation to the popular two-factor models: the two-asset model, the stochastic volatility model, and the stochastic interest rate models. Based on our new formulations, we …

Value Co-Creation Propositions: A Self-Determination Theory Of Customer Acceptance, Trust And Wellbeing, Lenna V. Shulga

UNLV Theses, Dissertations, Professional Papers, and Capstones

With the emergence of shared business models, hospitality and tourism consumers are faced with the decision to accept value propositions from various service providers, including traditional, collaborative and shared. Grounded in service-dominant logic, theory of acceptance, theory of value, self-determination theory and generational theory, this dissertation examines why consumers accept value propositions from service providers and what drives customers to collaborate with front-line employees. The research uses three studies that utilized a destination resort context with a mixed factorial equal cells experimental design. Study 1 utilized a 3 (generations) x 3 (business models) x 4 (value propositions) factorial between-within subjects …

Impact Of Ingredient Branding On The Hotel Brand: Spillover Effect Of Branded Amenities, Eun Joo Kim

UNLV Theses, Dissertations, Professional Papers, and Capstones

Ingredient branding is a popular marketing strategy, in which a brand uses a different branded product as a component in the main one. Utilizing ingredient branding, a host brand can benefit from the positive evaluation of a component brand that customers are already aware of. Although the hotel industry has applied a substantial number of other brands as internal factors, there has been little awareness or research on ingredient branding. The main purpose of the study was to investigate 1) whether ingredient branding has a positive impact on a hotel brand equity and 2) whether the effect varies for different …

Is There A Link Between Fantasy Sports Players And Sports Bettors?, Wayman Wittman

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper will explore the consumer base playing fantasy sports and comparing it with the consumer base that is currently betting on sports. According to the Fantasy Sport Trade Association, (FSTA), there are an estimated 41 million people that actively participate in fantasy sports in the United States of America and Canada (Dwyer, Achen & Lupninek, 2016). The FSTA also estimated that $1 billion was spend directly on fantasy products with an additional $4 billion spent on related services such as media (Dwyer, et al., 2016). If there is a link between playing fantasy sports and sports betting, then being …

A Systematic Literature Review: Existing Hospitality & Tourism Research On Big Data, Jiaojiao Song

UNLV Theses, Dissertations, Professional Papers, and Capstones

Big Data has been in the eye of storm in all walks of live. Since the tourism industry is able to generate tons of data each day, Big Data has caught the attention of scholars and professionals of the industry. People might hear of Big Data here and there, yet are they clear about what Big Data means? Does Big Data refer to a certain amount data or a technology to acquire information to support evidenced decision?

Unfortunately there is no general consensus in academic area according to the book, Big Data: Principals and Paradigms (Buyya, Calheiros, & Dastjerdi, 2016) …

Volunteer Management In Faith-Based Organizations, Cheryl Regina Coleman

UNLV Theses, Dissertations, Professional Papers, and Capstones

Faith-Based Organizations (FBOs) rely heavily on volunteers to carry out their mission, making volunteer labor fundamental to an organization’s business operations and outcomes. A review of the literature revealed a significant gap in managing volunteers effectively in a nonprofit, faith- based setting. The standard business management practices typically employed when managing volunteers lack effectiveness in nonprofit FBO environments. Employing for-profit management practices to managing volunteer labor in nonprofit settings is especially challenging given the uniqueness of nonprofit organizations that rely on volunteer over paid labor. Challenges include the organization’s values, mission, identity, social goals, outcomes, and ideological characteristics. The purpose …

Proposing A Manager Profile That Is Predictive Of Employee Job-Embeddedness, Satisfaction, And Engagement, Lauren Stephens

UNLV Theses, Dissertations, Professional Papers, and Capstones

Numerous studies have been conducted on leader-member exchange (LMX) theory and its application to organizational growth and development with a focus on the quality of relationships between leaders and their employees. There is an opportunity to expand upon the theory and its application to the hospitality industry. Understanding that this industry focuses on service delivery, which is influenced by relationships between leaders and employees, hospitality organizations can benefit from understanding what attributes of leaders contribute to high quality LMX relationships with employees.

Examining The High-End Gaming Segment: Toward A Shift In Market Focus, Jiaqi Wu

UNLV Theses, Dissertations, Professional Papers, and Capstones

The Las Vegas gaming and hospitality industry has seen many changes over the last two decades. For the longest time, casinos were illegal everywhere except in Nevada, and gambling was viewed as a vice. It was not until the 1970s when attitudes started to shift. The Nevada Gaming Control Board was established to oversee and govern many aspects of the business, in order to promote the industry and reduce the perceived negative social impacts. LVCVA (Las Vegas Convention and Visitors Authority) also strategically promotes the city as the ideal tourist destination. Las Vegas has now become a highly competitive tourist …

Impacts Of Human Computer Interaction (Hci) On Translation In The Hospitality Industry, Ethan Fishbane

UNLV Theses, Dissertations, Professional Papers, and Capstones

More than ever, globalization affects the hospitality industry with tremendous growth of international travelers—in the United States, inbound international visitation rose from around 25 million in 1985, to almost 67 million in 2012 (Mowforth & Munt, 2016). The concept of globalization, according to Robertson (1992), associates the integration and connectivity of culture and communities, while minimizing preformed boundaries. Half of all United States visitation comes from overseas travelers, with the largest share of foreign visitors coming from Japan, China, Brazil and South Korea (U.S. Travel Association, 2016). The United States predicts visitation from Brazil to increase by 70% from the …

A Case Study On The Emergence Of Boutique And Lifestyle Hotels, Tiffany M. Braun

UNLV Theses, Dissertations, Professional Papers, and Capstones

Lifestyle and boutique hotels entered hospitality landscape twenty years ago. When they arrived, they were competing with the larger brands and chains and at first struggled to stay competitive (Sears, 2016). However, these hotels were eventually able to survive, and then compete, and then excel in the hospitality industry. Over the last five years, the supply of lifestyle hotel rooms has now increased at a double-digit annual rate (Skinner, 2016). And in 2015, both segments of hotels generated room revenues of over $13.7 billion (Skinner, 2016).

Lifestyle and boutique hotels have brought back the elements of architecture, design, and authenticity …

Practical Applications Of Revenue Management In Full Service Restaurants, Sean Aten

UNLV Theses, Dissertations, Professional Papers, and Capstones

Revenue management is the act of skillfully, carefully, and tactfully managing, controlling and directing capacity and sources of income, given the constraints of supply and demand (Forgacs, 2010). This field grew out of the yield management strategies developed for use in the airline industry beginning in the 1960s. They used data driven decision making to maximize revenues gained from every seat on every flight. The hospitality industry now views this field as one of the core competencies for successful profitability (Hayes & Miller, 2011). It is a multidisciplinary approach that blends elements of marketing, operations, and financial management to effectively …

Influence Of Sustainability Reward Program On Meeting Planners’ Site Selection Decision And Perceived Value-For-Money, Shinyong (Shawn) Jung

UNLV Theses, Dissertations, Professional Papers, and Capstones

Many types of voluntary sustainable programs have been integrated into the hospitality industry standards and been examined to measure their effectiveness by research firms and institutions (Giebelhausen & Chun, 2016). However, there is a lack of research examining how the benefits received by participating in green meetings influence perceptions and behavioral intentions on environmentally sustainable meetings. Consequently, this research investigates how incentivizing tools such as incorporating sustainability reward points for choosing sustainable venues and participating in environmental programs can affect planners’ perceived value for money and site-selection intention. The results of the three-way repeated measure analysis of variance (ANOVA) did …

The Effects Of Availability Heuristic Cues On Restaurant Purchase Decisions, Nadia Hanin Nazlan

UNLV Theses, Dissertations, Professional Papers, and Capstones

This dissertation applied the theory of judgment heuristics to investigate the influence of availability cues on restaurant purchase decisions. Two studies were conducted in which respondents made food choice decisions. In the first study, respondents evaluated menu items in a 2 × 2 × 2 × 2 experimental design that manipulated scarcity cues, bundling, and price. In the second study, respondents evaluated restaurant appeal and menu choice in a 3 × 2 × 2 experiment that manipulated information vividness, message frequency, and price. The results of Study 1 suggest that respondents’ evaluations and purchase intentions can be influenced by scarcity …

Price Prediction: Determining Changes In Stock Pricing Through Sentiment Analysis Of Online Consumer Reviews, Daryl F. Boykin

UNLV Theses, Dissertations, Professional Papers, and Capstones

The rapid growth of technology has changed the dynamics in which consumers socialize and make their purchasing decisions. The volume of online reviews has grown rapidly over the past decade, leading the peer groups of consumer to carry a disproportionate weight in the purchasing decision process. The sheer volume of reviews can be a daunting task for an operator to attempt to incorporate the reviews in their analysis. Sentiment analysis allows for large volumes of consumer reviews to be processed in a relatively easy, and time sensitive manner. The information contained in these reviews, the sentiment score, is the same …

Examining The Decoy And The Phantom Decoy Effects On The Menu Item Choice, Yang-Su Chen

UNLV Theses, Dissertations, Professional Papers, and Capstones

In the modern foodservice industry, restaurant potential customers encounter a vast quantity of information that influences their dining choices. Using theoretical foundations of traditional asymmetrical-dominating decoy and phantom decoy effects, this dissertation empirically tested a variety of decoy and phantom decoy items applied to a menu and investigated whether these effects increase the attractiveness of the target item and further increase customers’ likelihood of choosing the target item, as well as their post-choice assessments. Two separate experimental designs that manipulated different decoy and phantom decoy conditions and customers’ familiarity with the food items were conducted.

The results of study 1 …

Impacts Of Wechat On Millennials’ Perceptions And Consumption Behaviors In The Hotel Industry, Mengqi Cai

UNLV Theses, Dissertations, Professional Papers, and Capstones

Social media, known as interactive Web 2.0 Internet-based applications, has deeply changed and reformed interpersonal communication and business operation with the wide spread of Internet and the development of technology. In the past few years, since mobile apps are becoming more and more popular, the access of social media is not limited to tablet computers only, but is also available for almost all kinds of smart phone devices, such as iPhone, Android, Symbian and so on. The function of social media is not confined to real- time message transmission or information sharing any more. It has expanded to a widely …

2018 Chinese New Year Special Events Planning For Casino Resorts In Las Vegas, Qidan Guo

UNLV Theses, Dissertations, Professional Papers, and Capstones

Chinese New Year, also known as the Spring Festival, is the most important holiday in the Chinese culture and is celebrated at the beginning of the Lunar Calendar each year. Not only does the festival have significant impact in China, it is also widely celebrated in Asia as a whole. Due to the fact that about 80 percent of Las Vegas’ biggest whales are from Asia, most of them baccarat players from China and Hong Kong (Rivlin, 2007), the Chinese New Year is also one of the most influential events on the Strip. Although the games and promotions offered by …