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Full-Text Articles in Business
The House Edge And Play Time: Do Industry Heuristics Fairly Describe This Relationship?, Anthony F. Lucas, A.K. Singh
The House Edge And Play Time: Do Industry Heuristics Fairly Describe This Relationship?, Anthony F. Lucas, A.K. Singh
UNLV Gaming Research & Review Journal
Based on modified versions of licensed pay tables from reel slot machines, simulations of play failed to indicate a statistically significant difference in the spins per losing player (SPLP), despite a marked difference in the pars (i.e., 7.9% vs. 12.9%). To reflect a volume of play consistent with frequent gambling, the simulations included results from 1-4 visits per week, for the equivalent of one year. Additionally, this level of play was repeated for 100 “years,” within multiple scenarios of buy-in amounts and stoppage-of-play criteria. Still, most outcomes indicated a negligible decline in SPLP, in spite of the 63%-increase in the …
Estimating The Indirect Gaming Contribution Of Bingo Rooms, Anthony F. Lucas, William T. Dunn, Anna Kharitonova
Estimating The Indirect Gaming Contribution Of Bingo Rooms, Anthony F. Lucas, William T. Dunn, Anna Kharitonova
UNLV Gaming Research & Review Journal
Using data from two repeater market hotel casinos, the relationship between bingo and slot business volumes is explored. Contrary to conjecture supplied by industry executives, the results fail to demonstrate a statistically significant relationship between daily bingo headcount and coin-in. This result was found in three different analyses, including one· attempt to estimate the impact of bingo headcount on low-denomination coin-in. This study advances the literature by challenging the assumption that bingo rooms produce substantial indirect slot profits. Given the minimal direct contribution to property cash flows, if any, the results suggest that bingo rooms are not always the highest …
The Determinants And Effects Of Slot Servicescape Satisfaction In A Las Vegas Hotel Casino, Anthony F. Lucas
The Determinants And Effects Of Slot Servicescape Satisfaction In A Las Vegas Hotel Casino, Anthony F. Lucas
UNLV Gaming Research & Review Journal
Scales representing ambient conditions, ability to navigate the slot floor, cleanliness, interior decor and seating comfort all produce a significant effect on slot servicescape satisfaction. Scales representing slot servicescape satisfaction and gaming value produce significant effects on overall satisfaction with the slot experience. Overall satisfaction with the slot experience produces a significant effect on behavioral intention variables such as repatronage, word of mouth and desire to remain in the casino environment. This exploratory study uses data from a Las Vegas hotel casino to extend the work of Bitner (1992) and Wakefield and Blodgett (1996) related to servicescape effects. Simultaneous multiple …
Developing The Casino Marketing Plan, Andrew M. Klebanow
Developing The Casino Marketing Plan, Andrew M. Klebanow
UNLV Gaming Research & Review Journal
This article stresses the need to develop and implement structured marketing plans. He discusses the benefits of formal planning and the challenges of developing a researched, realistic plan. An outline or framework for a casino marketing plan appears at the end.