Business Commons^™

Big Data Vs. Big Brother: The Fine Line Of Personalization And Privacy, Wanda Inthavong, John A. Schibrowsky

McNair Poster Presentations

Purpose – To review privacy issues surrounding Big Data and creating recommendations to aid in resolving these issues.

Approach - Reviews current literature regarding Big Data and its implication on privacy.

Findings – Regulation changes/additions not as beneficial as some researchers believe. Creating & streamlining one universal regulation to better protects consumer privacy information may gain back consumer confidence.

An Examination Of Attitudes Toward Sexualized Advertising In Las Vegas, Ashley Crisp, Alexis Kennedy

McNair Poster Presentations

This study explores the attitudes of college-level criminal justice students as to their perception of sexualized advertising in Las Vegas, and if these attitudes have any correlation with the participant’s length of residency. The study also correlates college-level student’s attitudes toward sexualized advertising and how religious they rate themselves. Female participants who lived in Las Vegas for 5 years or more on average agreed advertisements in Las Vegas are too sexualized. In contrast, female participants who were either born in Las Vegas or lived there less than 5 years neither agreed nor disagreed that advertising was too sexualized. As for …