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Full-Text Articles in Business
Designated Market Areas: Using Zip Codes As A Marketing Tool, Norma P. Nickerson, Jake Jorgenson
Designated Market Areas: Using Zip Codes As A Marketing Tool, Norma P. Nickerson, Jake Jorgenson
Institute for Tourism and Recreation Research Publications
This report converts zip codes of nonresident visitors to Montana into 210 Designated Market Areas and provides an investigation of four population segments. The first analysis looks at DMA representation divided by visitors’ primary reason for being in Montana with vacationers as the primary focus. The second section looks at repeat and first time vacationers to Montana. Finally, the zip codes of vacationers who spent at least one night in a selected travel region or CVB county were chosen for further analysis.
Missoula Convention And Visitors Bureau Website Evaluation, Kara Grau
Missoula Convention And Visitors Bureau Website Evaluation, Kara Grau
Institute for Tourism and Recreation Research Publications
An evaluation of the Missoula Convention and Visitors Bureau (CVB) website was undertaken in an effort to provide the Missoula CVB with some measure of the effectiveness of its website in attracting and informing visitors to the Missoula area. A method often used in an attempt to measure tourism marketing effectiveness is a conversion study. However, there are some problems with traditional conversion studies which motivated the use of a different method for this study. The report describes conversion studies, explains some of the associated shortcomings, and details the methods used to evaluate the Missoula CVB website.
Designated Market Areas: Using Zip Codes As A Marketing Tool: 2008, Melissa Bruns-Dubois
Designated Market Areas: Using Zip Codes As A Marketing Tool: 2008, Melissa Bruns-Dubois
Institute for Tourism and Recreation Research Publications
This report converts zip codes of nonresident visitors to Montana into 210 Designated Market Areas and provides an investigation of four population segments. The first analysis looks at DMA representation divided by visitors’ primary reason for being in Montana with vacationers as the primary focus. The second section looks at repeat and first time vacationers to Montana while the third subset explores visitors who indicated that at least one reason for their trip to Montana was to either purchase property or visit a second home or condo. Finally, the zip codes of vacationers who spent at least one night in …
Designated Marketing Areas: Using Zip Codes As A Marketing Tool: 2003, Norma P. Nickerson
Designated Marketing Areas: Using Zip Codes As A Marketing Tool: 2003, Norma P. Nickerson
Institute for Tourism and Recreation Research Publications
This report converts zip codes of nonresident visitors to Montana as well as all visitors to each of the six Montana travel regions into the 211 Designated Marketing Areas of the United States. An analysis of successful existing markets and opportunity markets is provided.
Winter Marketing Initiative: Missoula Convention And Visitors Bureau: Phase One Focus Group Results , Justin Harris, Nancy Lee Menning
Winter Marketing Initiative: Missoula Convention And Visitors Bureau: Phase One Focus Group Results , Justin Harris, Nancy Lee Menning
Institute for Tourism and Recreation Research Publications
Presents concerns and preferences of Missoula businesses for winter markets as well as their perceptions of the Missoula Convention and Visitors Bureau and Chamber of Commerce.