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Full-Text Articles in Business
Not Too Scared To Enter: Understanding The Uppsala Model’S Complexity As Sme Decision Makers Enter High-Risk Countries, Andrew Kindfuller
Not Too Scared To Enter: Understanding The Uppsala Model’S Complexity As Sme Decision Makers Enter High-Risk Countries, Andrew Kindfuller
Electronic Theses and Dissertations
Johanson and Vahlne’s Uppsala internationalization model is a framework for understanding sequential internationalization, experiential learning, and the commitment decision processes designed to answer the question: “Why and how do firms internationalize?” Each potential market is distinctive due to dissimilar languages, cultures, religions, ethics, political systems, laws, business norms, etc. – all these perceptual differences, which can potentially block the free flow of information between markets, are called “psychic distance.” By completing 34 detailed, semi-structured interviews with executives who have recently made significant financial or resource commitments to enter 28 different challenging countries, this is the first study to focus with …
Could Alexa Increase Your Social Worth?, Peter Tripp
Could Alexa Increase Your Social Worth?, Peter Tripp
Electronic Theses and Dissertations
People have historically used personal introductions to build social capital, which is the foundation of career networking and is perhaps the most effective way to advance a career (Lin, 2001). With societal changes, such as the pandemic (Venkatesh & Edirappuli, 2020), and the increasing capabilities of Artificial Intelligence (AI), new approaches may emerge that impact societal relationships. Social capital theory highlights the need for reciprocal agreements to establish the trust between parties (Gouldner, 1960). My theoretical prediction and focus of this research include two principles: The impact of reciprocity in evaluating trust of the source of the introduction and the …
Consumer Attitude And Their Purchase Intention: A Review Of Literature, Venkatesh S. Shastry, Anupama
Consumer Attitude And Their Purchase Intention: A Review Of Literature, Venkatesh S. Shastry, Anupama
International Review of Business and Economics
The objective of the paper is to bring spotlight on literature related to consumer attitude and purchase intention. The Paper attempts to identify and segregate factors which are vital and critical antecedents to formation of consumer attitude consequently “Intention to purchase”. For this purpose over 200 Journal articles were scrutinized on pre-set parameters, while 25 of them that are relevant research papers presented here. The factors considered include social media, traditional media, Word of mouth, message process involvement and trust. The findings of the study include a gamut of research objectives and aims, host of pertinent scales, commonly adopted methodologies, …
The Duality Of Reality: Perception Creation Using Symbolic Management, Christopher J. Thomas
The Duality Of Reality: Perception Creation Using Symbolic Management, Christopher J. Thomas
Electronic Theses and Dissertations
People have historically used different types of symbols to signal an ideology, to create a sense of prestige, or to gain legitimacy. Examples of these types of symbols can be seen in displays ranging from marketing ads to presidential election materials. While these types of symbols tend to be socially constructed, and universally identifiable, the consequences of their use are less uniform in nature. This study explores the gap that currently exists between a symbol’s inherent value and the expected consequences of its use. My theoretical prediction includes two principles: The use of symbolic management to create symbolic environments and …