Business Commons^™

The Rearview Mirror And Windshield: Utilizing The Intersection Of Nostalgia And Neophila To Target Today's Consumers", Hannah Lucile Hungate

Marketing Undergraduate Honors Theses

In a technologically-advanced, rapidly-changing business world, successful marketing practice is becoming more and more elusive to the competing corporations. Two popular tactics—nostalgia and neophilia—have been shown to both dazzle and destroy, depending upon their use. These concepts have been utilized by a variety of brands—some of the world’s largest beverage companies, the most popular application of 2016 and air fresheners, to name a few—and have resulted in heavy profits and losses for the companies.

Nostalgia and neophilia in marketing must first be analyzed as individual concepts, each with their own merits and disadvantages, and then viewed as an intersection where …

Fostering Innovation And Entrepreneurship: Shark Tank Shouldn't Be The Model, Brian Kingsley Krumm

Arkansas Law Review

For the past half century, innovation has driven the economic growth that has made the American economy the envy of the world. For most of this period, venture capitalists provided not only the capital that new innovative companies needed, but also the management expertise.