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Full-Text Articles in Business
Marketing Strategy For Hartville Potato Chips Team 3, Chase Marquis, Joseph Ferguson, Nicole Faulhaber, Chole Maragos, Megan Shissler, Tyler Indermuhle
Marketing Strategy For Hartville Potato Chips Team 3, Chase Marquis, Joseph Ferguson, Nicole Faulhaber, Chole Maragos, Megan Shissler, Tyler Indermuhle
Williams Honors College, Honors Research Projects
This project will work closely with Hartville Potato Chips to create a position for the company. Utilizing different marketing techniques, the team will conduct, analyze, communicate, and present information in a real-world setting. This experience will allow for growth in small group and professional development areas.
Sugardale Marketing Research - Group 5, Alex Gee, Greg Lewis, Carley Nastasi, Anna Nosek, Anna Pond
Sugardale Marketing Research - Group 5, Alex Gee, Greg Lewis, Carley Nastasi, Anna Nosek, Anna Pond
Williams Honors College, Honors Research Projects
Sugardale research findings for group 5
A Nation In Crisis... In Three Acts, William D. Senn
A Nation In Crisis... In Three Acts, William D. Senn
Proceedings from the Document Academy
A dramatic, spoken-word performance based on a detailed examination of the text of more than 1.7 million tweets concerning coronavirus and covid that were sent during the hours surrounding the president's declaration of emergency on March 13, 2020 including the transcript of the remarks made at the Rose Garden press conference. The researcher used the Twitter JSON API to retrieve all of the tweets containing the search terms "covid" and "corona" occurring during the timeframe. A text analysis was performed to identify the most frequently occurring n-grams present in the corpus of tweets. Thematic analysis and sentiment analysis were used …
Social Media Strategy For With Purpose, Kelly Lauck
Social Media Strategy For With Purpose, Kelly Lauck
Williams Honors College, Honors Research Projects
The intent of my Honors Research Project is to prepare, execute, and analyze a social media strategy as part of an education campaign for the childhood cancer organization With Purpose. The social media campaign that I created was part of a greater public relations campaign for With Purpose. I worked on a four-person team to develop the campaign for the Public Relations Student Society of America’s 2018 Bateman Case Study Competition.
In order to properly prepare and execute the strategy, I conducted a situation analysis to learn more about With Purpose, set social media goals and objectives to provide direction …