Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Goodyear Project - Mile Marker 0, Nolan Howard, Catherine Elizabeth Rardin, Tyler Michael Henning, Benjamin D. Benton, Matthew Jacob Kennelly
Goodyear Project - Mile Marker 0, Nolan Howard, Catherine Elizabeth Rardin, Tyler Michael Henning, Benjamin D. Benton, Matthew Jacob Kennelly
Williams Honors College, Honors Research Projects
This report offers recommendations and implementation methods of different modes of entry for Goodyear to enter into the last mile delivery market. Goodyear came to us with the prompt, "pick a customer segment, build a strategy, frame how it works and pitch the idea," and this paper attempts to answer this prompt.