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Articles 1 - 7 of 7
Full-Text Articles in Business
Our Findings In Marketing Research For Hartville Potato Chips, Elena Kozma, Abbie Ford, Tamia Henderson, Corey Keim, Ashley Whitten
Our Findings In Marketing Research For Hartville Potato Chips, Elena Kozma, Abbie Ford, Tamia Henderson, Corey Keim, Ashley Whitten
Williams Honors College, Honors Research Projects
To conclude the 2024 Spring semester, we will present primary and secondary research to our client (Hartville Potato Chips). This presentation will support the proposition and promotional strategy to add three more local partnerships for Hartville Potato Chips based on our research findings.
Honors Project Hartville Potato Chips (Final) - College Of Business - Team 5 (Marketing Partnerchip), Isabela Schroeter, Justin Kriess, Trent Thomas, Devin Maddox, Irina Hacck, Jake Lubic
Honors Project Hartville Potato Chips (Final) - College Of Business - Team 5 (Marketing Partnerchip), Isabela Schroeter, Justin Kriess, Trent Thomas, Devin Maddox, Irina Hacck, Jake Lubic
Williams Honors College, Honors Research Projects
TO EXPAND THE HARTVILLE POTATO CHIP COMPANY BRAND IN A WAY THAT WILL CREATE A UNIQUE POSITION IN THE MIND OF THE CONSUMER.
Goodyear: Pivot, Expand, Or Downsize, Anastasia Vonortas, Arianna Francisco, Alicen Fimple, Jasem Jwayyed
Goodyear: Pivot, Expand, Or Downsize, Anastasia Vonortas, Arianna Francisco, Alicen Fimple, Jasem Jwayyed
Williams Honors College, Honors Research Projects
In light of everything going on in the world today, Goodyear has started to question the next steps of their company. One of their biggest concerns is that since people are not driving as much, they will not be putting as much wear on their tires, meaning the tires they currently have on their vehicles will last longer and will not have the need to purchase new tires as frequently. Goodyear has asked us to look into what their company should do with all of the factors affecting their company. Should they pivot their focus to a different industry to …
Upside Fm: Emerging Business Podcasts, Gabrielle Vang, Brandon Counts, Gema Suarez, Nicholas Wolski
Upside Fm: Emerging Business Podcasts, Gabrielle Vang, Brandon Counts, Gema Suarez, Nicholas Wolski
Williams Honors College, Honors Research Projects
Our team will conduct secondary and primary research to analyze the business podcast industry, as well as our client Upside FM. Through extensive research on both the industry and company, we will develop a city-by-city analysis to understand the local communities, emerging business prospects, potential sponsors in the area, and competitors as well. Factoring in all the aforementioned knowledge and analyses, we will arrive at conclusions as to the optimal cities for Upside's expansion. Other recommendations will include current media competition and ways they could improve the content and structure of their business model.
Business Strategy For Potential Sustainability Organizations Of The Future, Randall Duffield
Business Strategy For Potential Sustainability Organizations Of The Future, Randall Duffield
Williams Honors College, Honors Research Projects
The exponential acceleration of globalization in the modern economy has resulted in the creation of new, unexpected job positions. This article explores the possibility of merging strategic business practices with a potential sustainability effort in plastic removal from the world's oceans. Though the current paradigm of political involvement relegated research to focus on a governmental position, the research and organizational methods could, and should, be applied to future private market endeavors in the same field.
Your Business Needs To Invest In Artificial Intelligence, Jacob Jones
Your Business Needs To Invest In Artificial Intelligence, Jacob Jones
Williams Honors College, Honors Research Projects
Artificial intelligence (AI) is defined as “machines that respond to stimulation consistent with traditional responses from humans, given the human capacity for contemplation, judgment, and intention” by Brookings Institute. According to Amazon, AI is “the field of computer science dedicated to solving cognitive problems commonly associated with human intelligence, such as learning, problem solving, and pattern recognition”. AI has the ability to transform business as there are many applications of AI technology available today that could improve the operations and financials of a business. AI has turned capabilities that previously were only thought about as futuristic into a reality which …
The Hult Prize: A Guide On How To Be Successful, Kelsey T. Jones
The Hult Prize: A Guide On How To Be Successful, Kelsey T. Jones
Williams Honors College, Honors Research Projects
The Hult Prize competition is the worlds largest international case competition. After participating in the Hult Prize for the past 2 years as the team captain, one which the group came out as one of the top 10 teams out of over 25,000 for a business model that aimed to double the income of individuals making less than $2 a day, I have created an overarching guide that will guide future teams to being successful within the competition. The key is to focus on a few on a few key parts: building a team, the general timeline, research, brainstorming, finances, …