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Full-Text Articles in Business
The Power Of Words In Tension: Enterprise/Strategy As A Dilemma In Neoliberalism’S Persistence., Brendan O'Rourke
The Power Of Words In Tension: Enterprise/Strategy As A Dilemma In Neoliberalism’S Persistence., Brendan O'Rourke
Conference papers
We address how enterprise is related to, another important discourse, strategy. From a discourse analysis of the talk of small firm owner-managers, emerges a view of strategy and enterprise as a single, integrated entity, bound together by some commonalities but more importantly by paired opposites reminiscent of ideological dilemmas (Billig, Condor, Edwards, Gane, Middleton & Radley, 1988). This dilemmatic nature of enterprise/strategy discourse adds to explanations for the persistence of the neoliberal form of enterprise, with the entrepreneur as the heroic saviour of all, based on the entrepreneur as an empty signifier (Jones & Spicer, 2009; Kenny & …
A Discourse Analytical Approach To Understanding Institutional Changes In The Irish Advertising Industry, Rosie Hand, Dalvir Samra-Fredericks Professor, Polly Pick
A Discourse Analytical Approach To Understanding Institutional Changes In The Irish Advertising Industry, Rosie Hand, Dalvir Samra-Fredericks Professor, Polly Pick
Conference papers
The central objective of the research upon which this paper draws is to establish how technological, economic and socio-cultural change has impacted the structures, roles and processes of the Irish Advertising Industry. Institutional theory provides the central theoretical framework. The research takes an interpretivist, constructionist and inductivist perspective and employs the methodological approach of discourse analysis to explore how institutions are being shaped and arguably changed by social actors. It draws on a growing body of literature which suggests that language is central to the structuring of organisations. The empirical data and its fine-grained analysis has begun to reveal the …