Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Equity Bank, Aidan O'Driscoll
Equity Bank, Aidan O'Driscoll
Case studies
This case study deals with the following issues: product and service definition; market analysis and segmentation; niche marketing; developing and setting in place a new business strategy.