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Research Survey Questionnaire And Results, Iryna Molodecky

Research Survey

Prior to the development of the Visual Toolkit, a questionnaire was sent to all full and part-time faculty in the Pilon School of Business to gather information about the current use of visual tools among the faculty. Among the 10 questions asked were inquiries into faculty and student level of comfort with visuals, whether faculty was aware of the use of visual tools in business today and whether they believe teaching visual thinking (learning and processing with visuals) will better prepare students for the current business environment. The full questionnaire and survey results are included here

Visual Templates, Iryna Molodecky

Visual Toolkit

An important element of the Visual Toolkit is the visual template. Templates are one of the key visual strategies used in business meetings and offer structure, framework and support in leading people through a process. Templates can be customized to support the thinking at various stages of a project and are particularly suitable for systems process work where teams need to collaborate and brainstorm solutions to complex business problems.

Biography, Iryna Molodecky

Overview

With a career of over 25 years in advertising, graphic design, illustration and visual facilitation, and 13 years as a professor of Advertising and Creative Thinking at Sheridan College’s Pilon School of Business, Ontario, Canada, Iryna brings a wealth of skills and knowledge including creative and visual process work to her teaching. Passionate about making a meaningful difference in the way students experience learning, Iryna is dedicated to preparing students to be creative problem solvers and co-creators in a world that is ever-changing and demands innovative thinking skills. Iryna holds a Bachelor Degree in Fine Art from York University, a …

Overview, Iryna Molodecky

Overview

The Visual Toolkit Overview covers the background, research and development of the toolkit as well as a summary of the elements of the Toolkit. The research and development of this Visual Toolkit looked at three key aspects: 1) the current use of visual tools among Sheridan College’s Pilon School of Business faculty, 2) the use of visuals in the current business environment, and 3) the effectiveness of drawing as an educational tool. Evidence of the value of freehand drawing in both business and education supported my focus on developing a toolkit for business educators that centered around hand-drawn imagery. With …

Visual Vocabulary, Iryna Molodecky

Visual Toolkit

The icons in this document are a compilation of simple drawings for a variety of business concepts and metaphors that can be used for communicating ideas using visual language. Using simple shapes such as a line, square and circle, these icons are easy to reproduce for both instructors and students. They are presented in alphabetical order for quick referencing. Detailed instructions and tips on how to easily draw basic icons are provided at the end of the vocabulary. All images are original drawings.

International Visual Literacy Association Conference 2020 Presentation, Iryna Molodecky

IVLA Conference 2020 Presentation

The Visual Toolkit for Teaching Business was first presented at the IVLA Conference in September 2020. The theme for the 2020 conference was “Visual Literacy in the Virtual Realm”, focusing on issues such as equity and access with visual resources online, augmented reality, visual misinformation, data visualization, appropriating and remixing images, visual storytelling, and online representation of under-represented groups.

International Visual Literacy Association (IVLA) is an organization and a forum providing the possibility for exchanging information related to visual literacy. The organization is working toward a fuller understanding of how meaning is derived from what is seen and to how …

Advertising And Marketing Communications, Aswin Thomas

Creative Thinking: Theory and Practice

Creativity in Advertising and Marketing Communications

European Velo Stops, Kathryn Theall

Exceptional Student Work - Architecture

Kathryn Theall is a recent graduate of Sheridan College’s Architectural Technology program. Theall's shelter design was a short-listed entry into the 2018 Bee Breeders’ European Velo Stops competition, which tasked architects with designing a series of cost effective, environmentally responsible, and energy-efficient cabins for overnight stays along the EuroVelo 6 bicycle route which spans 3,600 km and 10 European countries. The jury considered the scale of the projects, their ability to be mass-produced, as well as the designs that stood out from the typical A-frame or lean-to structures” (competition press kit). Theall’s modular adaptable, design is informed …

Instructional Resources For Bba Business Communication, Angela Garmaise

Teaching and Learning Academy Research Posters & Papers

This project involved the creation of six new and innovative learning resources for Sheridan's students studying business writing: two Slidedocs and four instructional videos. These materials are intended primarily for the Bachelor of Business Administration Business Communication class (COMM10000D), but are also designed to be usable for diploma Business Communication and Reports and Presentations (RAP) students as well.

Key Marketing Concepts – Core Course Alignment, John Cooper

Teaching and Learning Academy Research Posters & Papers

Marketing concepts are constantly evolving, and this project set out to review the delivery of key marketing concepts across the core marketing courses offered at Sheridan.

The focus of this paper and review should be viewed as part of this continuous improvement process, intended to provide recommendations for consideration in an effort to provide a uniquely branded Sheridan Pilon School of Business Administration Marketing diploma student and faculty experience.

Creative Due Diligence, Ginger Grant

Books & Chapters

Today, the existence of new technologies allow a new connectedness between corporations and clients, storytellers and brand audiences. The resulting “digital stories” incorporate the new science of visual analytics and current strategic and market research. The digital story becomes a strategic marketing tool – both for internal and external use. Visual analytics provides the scientific underpinning for the art of entrepreneurship – allowing for the development and growth of a more creative approach to business.

The methodology used to capture the story comes from the Stanford Graduate School of Business “Creativity in Business” program and has a 30-year track history …

Re-Visioning The Way We Work: A Heroic Journey, Ginger Grant

Books & Chapters

The tools of business are dynamic - capital, people, markets and ideas - all are living entities in a constant state of flux. To take these tools - to work with them and reorganize them in new and different ways to produce a positive effect in your life and your organization - is the essence of the creative process.

Based in archetypal psychology, this book provides a working methodology of personal individuation and corporate cultural transformation using the Hero's Journey Model developed by Joseph Campbell.