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Articles 1 - 4 of 4
Full-Text Articles in Business
The Effect Of Technological Environment And Competitive Strategy On Licensing Decisions, Matthew H. Roy, Sanjiv S. Dugal
The Effect Of Technological Environment And Competitive Strategy On Licensing Decisions, Matthew H. Roy, Sanjiv S. Dugal
WCBT Faculty Publications
The expectation that firms that have a high differentiation strategy will also have low levels of licensing is not supported. For business units (BU) with products in the growth stages, the competitive strategy of the BU did not significantly affect licensing decisions. The results are not too surprising when one considers new technological advancements and global competition. A company may perceive its technological advantage as transitory and expect rapid imitation by competitors. In such a case, the company might want to license the innovation as quickly as possible to gain global acceptance. It is shown that when products mature, the …
Neje Interview: Stew Leonard, Jr., Ceo, Stew Leonard's Company, John F. Welch College Of Business
Neje Interview: Stew Leonard, Jr., Ceo, Stew Leonard's Company, John F. Welch College Of Business
WCBT Faculty Publications
An interview conducted with Stew Leonard, Jr., CEO of Stew Leonard's Company. NEJE interviews Stew Leonard Jr. as the entrepreneurial spirit at the Connecticut dairy will soon be passed on to the fourth generation of Leonards.
A Case Study Of Bioengineering In America: Profits, Risks And Standards Of Value In The Commercialization Of Monsanto Company's Newleaf Potato, Bridget Lyons, Teresa Ralabate, Nadhim Frangul
A Case Study Of Bioengineering In America: Profits, Risks And Standards Of Value In The Commercialization Of Monsanto Company's Newleaf Potato, Bridget Lyons, Teresa Ralabate, Nadhim Frangul
WCBT Faculty Publications
Last year, approximately 45 million acres of American farmland were planted with crops that had been genetically engineered to either produce their own pesticides, or withstand herbicides. The long and short-term effects of this biotechnology on humans and the environment, are being studied, but remain unknown. Leading the way in the field of bioengineered crops is the Missouri-based Monsanto Company. Monsanto believes that current agricultural practices are inconsistent with sustainable development. The NewLeaf potato is one of three products Monsanto has created to feed the growing world population. The genetically engineered crop produces, in every cell of the plant, a …
Organizational Culture, Tqm, And Business Process Reengineering: An Empirical Comparison, Edward W. Gore Jr.
Organizational Culture, Tqm, And Business Process Reengineering: An Empirical Comparison, Edward W. Gore Jr.
WCBT Faculty Publications
The results of this study underscore the importance of organizational culture and suggest that TQM provides a way to build a culture that supports improvement. Top managers must focus on this role for TQM. Too often the need for quick returns on the effort leads to a focus on the "tools" and specific improvements and this emphasis can work against developing a supportive culture. Reengineering is an example of this phenomenon. Frustration with the time it takes to carry through on a TQM initiative caused firms to try reengineering, which, with its emphasis on outsiders and specialized personnel, works against …