Business Commons^™

Management Recommendations For Working With Journalism And New Media Unions, Christopher A. Badurek, Arien Rozelle

Proceedings of the New York State Communication Association

Unions organization is increasingly of interest in the media today, particularly in the case of union organization efforts in New York state. In light of this trend, the ways informal organizations such as union membership impact formal organizations and businesses overall are explored through the lens of micro, macro, and macro levels of organizational behavior. In particular, the role of journalists as employees is considered in the context of large, established media organizations and in start-up new media organizations. A comparison of these two sectors provides context in developing managerial recommendations for leaders to consider when working with unionized labor …

Putting The Social In Social Media: How Human Connection Triggers Engagement, Stephanie Adomavicius

Proceedings of the New York State Communication Association

Social media has become the preferred channel of information and has altered patterns of interaction and connection. As a result, society now revolves around a two-way form of communication with constant dialogue and instant responses. Public relations practitioners have had to adapt and change their strategy in order to keep up with the times, and because of this, engagement is now considered to be a measurement of success.

In terms of social media, engagement is how users interact with content and participate in online conversations. This study will uncover what causes people to engage on social media and identify the …