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Brick And Mortar Retail, Online Shopping And Everything In Between: How Technology Is Being Integrated Into The Fashion Industry, Kera Bussey-Sims

Student Symposium

Background Information:

- In this digital age, technology is being integrated into every aspect of human life. My goal was to learn more about the various ways that technological advancements have changed, and will continue to change, the way people shop for clothing. I chose to research the technological integration from the perspective of an original brick-and-mortar establishment (Nordstrom) as well as the perspective of an online retailer (Amazon Fashion). Studying Nordstrom’s strategies provided me with information on how physical stores are utilizing technological advancements to provide their customer with the best, most modern service that a brick-and-mortar can offer. …