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Exploring A Business Model Of Organic Farming Through Qualitative Approach, Shahjahan Sarfraz Raja, Valliappan Raju Assoc. Prof. Dr, Fozia Malik Dr.
Exploring A Business Model Of Organic Farming Through Qualitative Approach, Shahjahan Sarfraz Raja, Valliappan Raju Assoc. Prof. Dr, Fozia Malik Dr.
The Qualitative Report
The main objective of this paper is to explore the business model of farmers involved in organic farming and to motivate the society for entering into organic farming business as it is environment friendly and healthy for consumers as well. The methodology used for this research was mainly interviews conducted by farmers of Punjab district of Pakistan. YouTube videos on organic farming in Pakistan were also assessed for gaining more knowledge. From the findings of interviews, a business model used by 05 farmers in production of organic products is explored which was an untapped area in previous research. The contribution …