Business Commons^™

Impact Of Product Label Communication Congruency On Attitude Certainty And Purchase Intention For Food Allergy Stakeholders Under High And Low Levels Of Elaboration, Roger W. Wortman

HCBE Theses and Dissertations

Food allergies within the United States and Europe have become exceedingly prevalent in children, adolescents, and adults. In the United States alone, over 12 million people have been diagnosed with at least one food allergy. If the allergen is accidentally consumed, the food allergy sufferer may suffer a life-threatening condition known as anaphylaxis. More than 200 U.S. food allergic consumers die annually as a result of anaphylaxis due to ingestion of food allergens. To safely manage food allergies, food allergy sufferers and stakeholders (such as caregivers) require clear and complete ingredient information to avoid certain allergens in packaged food products. …