Business Commons^™

The Power Of Word-Of-Mouth: A Study On The Impact Of Interpersonal Communication Using Arts Festivals As A Case Study, Holly Ní Ghráda

Theses

The purpose of this study is to investigate the importance of interpersonal communication tactics in building and maintaining key relationships in the arts festival context, using two Irish traditional music festivals as its case studies. The main objective of this research is to demonstrate the effectiveness of word-of-mouth endorsements among stakeholders for small organisations.

This research undertook three stages of study. The first stage of this thesis took the form of a literature review - also known as the secondary research phase. Throughout this stage the author found relevant academic opinions and definitions based on selected public relations, culture, and …

An Investigation Of Service Quality Within Irish Franchised Motor Dealerships, Clive Atkinson

Theses

This study investigates service quality within franchised motor dealerships from the perspective of thirty-eight persons working in the roles of Dealer Principal, After-Sales Manager or Service Manager in dealerships operating under the Volkswagen group of brands in Ireland (VW, Audi, SEAT and Skoda). With approximately 2.3 million cars on Irish roads, more than two thirds of the Irish adult population encounter car service experiences on a regular basis. Regardless of brand or dealership type, the quality of vehicle service experience is paramount for customer retention. Despite this, however, service quality within Irish motor dealerships remains an under-explored area. Qualitative analysis …

Beauty Brand Versus New Media: How Have Communications Tactics Changed Within A Large Cosmetic Brand & How Have They Incorporated New Media Pr Tactics, Ruth Walsh

Theses

This research study aims to investigate and analyse what is working in the cosmetic PR industry for beauty brands; bloggers; and beauty consumers. There has been limited research conducted into this important topic and less so into the PR tactics used by large cosmetic brands. This thesis first examines that said limited scope of literature that relates to the cosmetic PR industry but not well and it further examines the viewpoints of well-known PR professionals. From this research, a triangulation approach to data collecting was outlined and conducted that included two interviews with beauty industry experts; a PR professional, a …

The Internal Organizational Factors And External Environmental Factors Affecting The Implementation And Management Of The Hr Department: A Case Study Of Kearys, Eva Spitere

Theses

Globalisation and an increased demand for competitive advantage have caused the contemporary HR department to face additional pressure to provide strategic value to the organization. To do so, the HR department must integrate with overall business strategy and continually monitor both the internal and external environments in which the organization operates. This thesis focuses on identifying these internal organizational factors and external environmental factors, and exploring how these factors can affect the implementation and management of a new HR department within an already established organization.

Given the unique position of the researcher, who is currently solely responsible for the establishment …

Sitting With Nellie; Mentoring Relationships In The Office Of The Revenue Commissioners, Kieran Healy

Theses

Mentoring is a powerful HRD tool that has been shown to have a positive impact on career development and play a significant role in the psychosocial support of employees in the workplace. There is no definitive definition of mentoring or a clear concise methodology of how it works but it does work and has been shown to do so time and time again in a multitude of settings and organisations.

Mentoring in Revenue is a mixture of the formal and informal and supports training courses and on the job training in equal measure. This dissertation will focus on mentoring in …

Transfer And Competency Exchange Of Wisetek Into The Data Centre Hubs Of Frankfurt And Amsterdam: An Empirical Study, Thomas G. O'Farrell

Theses

This research study is an examination of Wisetek; an organization that has expanded from their head office in Cork, Ireland into the North America, Asian and the MENA region. This study is particularly focused on analysing the data centre hubs of Frankfurt and Amsterdam, a market where Wisetek do not have a presence and are looking to explore the region further. The growing problem of E-waste defined in this research, and the benefits of the services that Wisetek offer of managing E-waste, is a solution for data centres. Wisetek was founded in 2007 by Sean Sheehan and is a provider …

Are “Chippers” For The Chop? An Investigation Into How Independent Fast Food Outlets Are Managed., David Mccarthy

Theses

This research investigates and explores the quick service segment (Fast Food) of the Irish Foodservice Industry, with a particular focus on how independent owners of Fast Food outlets manage their business. This growing sector of the Irish Foodservice market is experiencing dramatic changes, in terms of their “food offer”, the legislation governing the industry and the level of increasing competition within the market. As a result of year on year growth and increasing consumer trends towards fast casual dining, this sector of the market is attractive to the plethora of both international and national food franchises who are seeking further …

Outsourcing Human Resource Activities - Impact On Organizational Performance In Multinational Organizations., Vesela Kacharova

Theses

Outsourcing some or all Human Resources functions is a part of a growing trend. Organizations have different reasons to contract HR to an outside provider such as to save money, focus on strategic Human Resources, improve compliance, gain access to skilled HR professionals, or take advantage of technology. This thesis focuses on the outsourcing of Human Resources activities and possible impacts on organizational performance. Due to the large amount of multinational organizations with presence in Ireland, the research focused on outsourcing of HR functions in multinational organizations.

Two different types of questionnaires were conducted targeting Human Resources professionals and Line …

Nutritional Labelling Providing Education On Its Usage Could It Impact On Patient's Food Choice Selection For Those In The Obese Classification?, Celia Lane

Theses

A build-up of too much body fat can cause significant health risks and development of medical conditions and disabilities (National Institute Clinical Excellence (NICE), 2014). The causes of obesity involve the disproportionate intake of calories that are not utilised (World Health Organisation (WHO), 2016). The rising trend towards obesity threatens to bankrupt medical systems (Heifer and Shultz, 2014). There has been a heighten awareness from the general public in the last decade of the affiliation between health and nutrition (Irish Universities Nutrition Alliance (lUNA), 2011). In light of the ever increasing obesity trend, individuals still desire to take control of …

Destination Cork : A New Frontier For The Culinary Curious Tourist, Catherine Fitzgibbon

Theses

Food is an important aspect in creating tourism destinations and can be perceived as an immensely influential attraction for tourism. There are excellent examples of destinations that brand themselves through food tourism, using this special-interest area as a strategy to develop regional tourism and ultimately, increase tourist numbers. However, not all destinations use food tourism as a strategic branding strategy. One such example is Cork in Ireland. While having an excellent food offering, food is not a primary tourism activity in the region’s destination branding strategy.

The purpose of this paper is to investigate the feasibility of branding Cork as …

Farm Deaths And Injuries: Changing Farmer Attitudes And Behaviour On Farm Safety, Kieran O'Connell

Theses

While the Irish agricultural sector accounts for just 6% of the working population of Ireland, it consistently has the highest proportion of fatal incidents of any sector - generally ranging from between 35% and 45% of all workplace fatalities in any given year (Health and Safety Authority, 2015). This was again evident in 2014 where 55% (30 of the 56) of the fatal workplace incidents were in the agricultural sector (Health and Safety Authority, 2015). Agriculture has an ageing workforce with the average age of an Irish farmer now standing at fifty-seven and farmers are eight times more likely to …

An Examination Of The Awareness And Practices Of Human Resource Professionals In How They Are Measuring The Effectiveness Of Employee Reward Practices, Eva Bermingham

Theses

Human Resource (HR) Analytics and the benefits that can be gained Irom the utilization of such has become a contemporary topic of interest in recent years. To clarify, HR Analytics is simply an evidence based approach to management. The prevalence of globalization and increased market competitiveness has commanded that organizations work more efficiently. The power of the use of HR Analytics in creating these unique business specific efficiencies can no more be ignored, and it has become ob\ious that Human Resources in its continuous evokitba has placed a greater focus on the business results that existing data can bring them …

Economic Viability Of Direct Drilling In Ireland Compared To Conventional Drilling, Angus Griffith

Theses

With the price of fuel rising and the need for farmers to try and cut costs, and not just variable and the input cost of producing the crop need to be reduced too. It is for this reason that this project is going to focus on direct drilling (DD) vs. conventional tillage (CT) which is the most common system of production in Ireland while also looking into the difference in the costs of establishing each of the two methods. In addition, this project will determine whether or not there are any differences in soil quality and conditions as well as …

The Shift From Work-Life Balance To Work-Life Integration., Annie Butler

Theses

This thesis focuses on the shift from work-life balance to work-life integration. The term ‘work-life balance’ was first introduced in Ireland in the mid-1980s, outlining the significance of balance between employees’ work and personal life activities. Studies on work-life balance most often show that work and life are perceived as mutually exclusive domains that are constantly competing for an individual’s time or energy. Work-life balance practices improve employee motivation and enhance their job performance and commitment. For employers, these policies are essential to maintaining an edge over competitors, and necessary to retain highly qualified staff Flexible working is seen as …

Integrating A Code Of Professional Conduct And Ethics: An Action Research Approach, Ciara Kissane

Theses

A new version of the Code of Professional Conduct and Ethics for Registered Nurses and Registered Midwives (NMBI, 2014a) was published in 2014. A nurse’s fitness to practice, and the associated patient experience, is determined by the extent to which the nurse accords with the duties outlined in the Code. Professional misconduct among members of the nursing profession has been highlighted within recent reports and enquiries. The failure to act on unethical care is also a feature. The literature suggests that Codes are poorly understood and can be problematic to integrate in practice. This study sought to; explore the impact …

An Investigation Into The Obstacles And Barriers Preventing Farmers In Rural Areas Using Information Communication Technologies, David O'Leary

Theses

Technology and in particular, mobile devices can help farmers both from a social and business perspective. This study focuses on the areas preventing farmers using smart phones and the downfalls they might be facing on a regular basis in the adoption of mobile devices. The objectives of this study were to identify what devices are being used and for what purpose, identify who helps the farmer when they are in difficulty with their device, identify if broadband is an obstacle and to develop a set of recommendations based on my research for the use of Information and Communication Technologies (ICT) …