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Toward A Doctrine Of Socially Responsible Marketing (Srm): A Macro And Normative-Ethical Perspective, Gene R. Laczniak, Clifford Schultz
Toward A Doctrine Of Socially Responsible Marketing (Srm): A Macro And Normative-Ethical Perspective, Gene R. Laczniak, Clifford Schultz
Marketing Faculty Research and Publications
In this conceptual article, the authors use a macro-level analysis and normative ethical theory to delineate and to explicate a doctrine of socially responsible marketing (SRM). Applying a theory-in-formation approach, we postulate a literature-informed definition of SRM. We discuss why a macro and normative-ethical rather than a micro and positive-descriptive perspective is essential to justifying the elements of SRM. We explore and explain why the roots of an authentic doctrine of SRM can be discerned from the literatures of marketing history, corporate social responsibility, institutional economics and moral philosophy. In so doing, the mandate to engage in socially responsible marketing …
Laudato Si’ – A Macromarketing Manifesto For A Just And Sustainable Environment, Thomas A. Klein, Gene R. Laczniak
Laudato Si’ – A Macromarketing Manifesto For A Just And Sustainable Environment, Thomas A. Klein, Gene R. Laczniak
Marketing Faculty Research and Publications
This paper posits that Pope Francis’ 2015 encyclical on environmental climate change, Laudato si’ (“Praise be to you, my Lord”), or LS for short, provides a compelling and multi-faceted framework for co-creating a just and sustainable environment. LS includes considerable commentary about how markets and marketing impact the physical and social environment. Additionally, the document provides religion-inspired ethical norms for market conditions, actions, and performance that reflect both (a) the social teachings of the Catholic Church as they have evolved over the past 125 years and, as we will explain, (b) a foundational predicate of macromarketing scholarship – that is, …
Gross National Happiness (Gnh): Linkages To And Implications For Macromarketing, Gene R. Laczniak, Nicholas J. C. Santos
Gross National Happiness (Gnh): Linkages To And Implications For Macromarketing, Gene R. Laczniak, Nicholas J. C. Santos
Marketing Faculty Research and Publications
This theoretical commentary explores the concept of Gross National Happiness (GNH) and connects it with several central macromarketing concepts such as QoL, ethics, the common good, the purpose of market activity as well as the United Nations’ Sustainable Development Goals. The paper portrays GNH as a normative concept that captures collective well-being; it categorizes GNH, at least from the standpoint of Western moral philosophy, as most closely aligned with classical utilitarianism, and it distinguishes GNH from QoL on the basis of its predominantly aspirational and subjective orientation. It asserts that GNH can be seen as one manifestation of the common …
The Hidden Costs Of Hidden Costs, Gene R. Laczniak
The Hidden Costs Of Hidden Costs, Gene R. Laczniak
Marketing Faculty Research and Publications
This brief comment expands on the “long macro view” observation of Prof. Robert Lusch that human choices, including market choices, have massive and unseen costs. It is argued here that a central challenge for macromarketing scholars is to make transparent the hidden costs embedded in macromarketing systems and sub-systems so that their true complexity and heterogeneity are better understood. Distributive Justice demands such consideration.
Assessing Perceptions Of The Integrative Justice Model Propositions: A Critical Step Toward Operationalizing A Macro Model, Tina M. Facca-Miess, Nicholas J. C. Santos
Assessing Perceptions Of The Integrative Justice Model Propositions: A Critical Step Toward Operationalizing A Macro Model, Tina M. Facca-Miess, Nicholas J. C. Santos
Marketing Faculty Research and Publications
Propositions underlying the theoretical tenets of the Integrative Justice Model (IJM), a normative, ethical framework for engaging in impoverished markets, are investigated for reliability in application. Santos and Laczniak provide numerous decision principles to help the marketer to evaluate fairness in the marketplace exchange, yet which are most reflective of the core tenets and most useful in application? Managerial perceptions of the extent to which the propositions reflect the core tenets of the IJM are evaluated in this critical step toward operationalizing the model. Factor analysis is implemented with a relatively small sample, a challenge particularly common in research with …
The “Integrative Justice Model” As Transformative Justice For Base-Of-The-Pyramid Marketing, Nicholas J C Santos, Gene R. Laczniak, Tina M. Facca-Miess
The “Integrative Justice Model” As Transformative Justice For Base-Of-The-Pyramid Marketing, Nicholas J C Santos, Gene R. Laczniak, Tina M. Facca-Miess
Marketing Faculty Research and Publications
Writing in Business and Politics, Santos and Laczniak (Business and Politics 14(1) 2012) formulated a normative, ethical approach to be followed when marketers e ngage impoverished market segments. It is labeled the integrative justice model (IJM). As noted below, that approach called for authentic engagement, co-creation, and customer interest representation, among other elements, when transacting with vulnerable market segments. Basically, the IJM derived certain operational virtues, implied by moral philosophy, to be used when marketing to the poor. But this well-intentioned approach raises a significant “So what?” question. Are such sentiments anything but lofty aspirations for idealists or are …
Indigenous Intellectual Property Rights: Ethical Insights For Marketers, Ann-Marie Kennedy, Gene R. Laczniak
Indigenous Intellectual Property Rights: Ethical Insights For Marketers, Ann-Marie Kennedy, Gene R. Laczniak
Marketing Faculty Research and Publications
Present copyright laws do not protect Indigenous intellectual property (IIP) sufficiently. Indigenous cultural artefacts, myths, designs and songs (among other aspects) are often free to be exploited by marketers for business' gain. Use of IIP by marketers is legal as intellectual property protection is based on the lifetime of the person who has put the IP in tangible form. However, Indigenous groups often view ownership in a very different light, seeing aspects of their culture as being owned by the group in perpetuity. Misuse of their cultural heritage by marketers in products often denies the Indigenous group a monetary benefit …
Implications Of Caritas In Veritate For Marketing And Business Ethics, Thomas A. Klein, Gene R. Laczniak
Implications Of Caritas In Veritate For Marketing And Business Ethics, Thomas A. Klein, Gene R. Laczniak
Marketing Faculty Research and Publications
In an effort to assess the latest thinking in the Roman Catholic Church on economic matters, we examine the newest encyclical by Pope Benedict XVI, Caritas in Veritate (Charity in Truth) for guidance concerning marketing and business strategy. Core ethical values, consistent with historical Catholic Social Teachings (CST), are retained. However, some important nuances are added to previous treatments, and, reflecting the mind of the current Pontiff, certain points of emphasis are shifted to account for recent global developments. Key areas of consistency and differences (as we perceive them) are spelled out along with some brief commentary on the evolution …
Stakeholder Theory And Marketing: Moving From A Firm-Centric To A Societal Perspective, Gene R. Laczniak, Patrick E. Murphy
Stakeholder Theory And Marketing: Moving From A Firm-Centric To A Societal Perspective, Gene R. Laczniak, Patrick E. Murphy
Marketing Faculty Research and Publications
This essay is inspired by the ideas and research examined in the special section on “Stakeholder Marketing” of the Journal of Public Policy & Marketing in 2010. The authors argue that stakeholder marketing is slowly coalescing with the broader thinking that has occurred in the stakeholder management and ethics literature streams during the past quarter century. However, the predominant view of stakeholders that many marketers advocate is still primarily pragmatic and company centric. The position advanced herein is that stronger forms of stakeholder marketing that reflect more normative, macro/societal, and network-focused orientations are necessary. The authors briefly explain and justify …
Ethics Of Marketing, Gene R. Laczniak
Ethics Of Marketing, Gene R. Laczniak
Marketing Faculty Research and Publications
No abstract provided.
Normative Perspectives For Ethical And Socially Responsible Marketing, Gene R. Laczniak, Patrick Murphy
Normative Perspectives For Ethical And Socially Responsible Marketing, Gene R. Laczniak, Patrick Murphy
Marketing Faculty Research and Publications
This article presents a normative set of recommendations for elevating the practice of marketing ethics. The approach is grounded in seven essential perspectives involving multiple aspirational dimensions implicit in ethical marketing. More important, each basic perspective (BP), while singularly useful, is also integrated with the other observations as well as grounded in the extant ethics literature. This combination of BPs, adhering to the tenets of normative theory postulation, generates a connective, holistic approach that addresses some of the major factors marketing managers should consider if they desire to conduct their marketing campaigns with the highest levels of ethics and social …