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Full-Text Articles in Business
Reflections About Professor Robert F. Lusch: Friend, Co-Author And Marketing Visionary, Gene Laczniak
Reflections About Professor Robert F. Lusch: Friend, Co-Author And Marketing Visionary, Gene Laczniak
Marketing Faculty Research and Publications
This personal commentary offers some brief reflections about the late Professor Robert F. Lusch. These insights are offered by someone who knew him for many decades as a friend, colleague and co-author.
The Integrative Justice Model For Marketing To The Poor: An Extension Of S-D Logic To Distributive Justice And Macromarketing, Gene R. Laczniak, Nicholas J. C. Santos
The Integrative Justice Model For Marketing To The Poor: An Extension Of S-D Logic To Distributive Justice And Macromarketing, Gene R. Laczniak, Nicholas J. C. Santos
Marketing Faculty Research and Publications
As multinational corporations (MNCs) increasingly turn their attention to the fast growing markets of China, India, Brazil, and other developing areas, the question of fair treatment of consumers and other residents of those areas is more intensively debated than ever before. In essence, issues of "distributive justice" come to the fore, that is, are the benefits and burdens of rapid economic development being fairly allocated among the parties and stakeholders to the expanded economic transactions? In response to this question, the authors have postulated a detailed normative model for ethically marketing to impoverished consumer segments; they label their model, the …
Caritas In Veritate: Updating Catholic Social Teachings For Macromarketing And Business, Gene R. Laczniak, Thomas A. Klein
Caritas In Veritate: Updating Catholic Social Teachings For Macromarketing And Business, Gene R. Laczniak, Thomas A. Klein
Marketing Faculty Research and Publications
In an effort to assess the latest thinking in the Roman Catholic Church on economic matters, this communications note briefly highlights the recent publication of a new encyclical by Pope Benedict XVI, Caritas in Veritate (Charity in Truth). Core ethical values, consistent with previous examples of Catholic Social Teaching (CST), are retained. However, some important nuances are added to previous treatments and certain points of emphasis are shifted to account for recent global developments. Key areas that relate to abiding marketing issues are spelled out and some brief commentary on matters of importance to macromarketing is offered.
Applying Catholic Social Teachings To Ethical Issues In Marketing, Thomas A. Klein, Gene R. Laczniak
Applying Catholic Social Teachings To Ethical Issues In Marketing, Thomas A. Klein, Gene R. Laczniak
Marketing Faculty Research and Publications
This article updates earlier work by the authors and proposes the social teachings of the Roman Catholic Church to be an encompassing and coherent normative theory, a source of principles that address contemporary issues in marketing, especially when a manager faces ethically charged questions. The authors propose that this application of a tradition in moral theology offers a novel approach for helping resolve contemporary ethical problems in marketing. Their approach to this task pursues two paths. First, the main tenets of Catholic social teaching are presented, along with some discussion of sources. Then, some of the ethical issues associated with …
Marketing To The Poor: An Integrative Justice Model For Engaging Impoverished Marketing Segments, Nicholas J. C. Santos, Gene R. Laczniak
Marketing To The Poor: An Integrative Justice Model For Engaging Impoverished Marketing Segments, Nicholas J. C. Santos, Gene R. Laczniak
Marketing Faculty Research and Publications
The relatively recent entry of multinational corporations (MNCs) into low-income markets, particularly in developing countries, affords the opportunity for the more inclusive capitalism envisioned by globalists. Alternatively, an expansion of MNC marketing in less developed economies might foreshadow the greater exploitation of disadvantaged consumers predicted by many critics of expanded free trade. To diffuse the charge of “exploitative” marketing, it is imperative that corporate marketing efforts seeking to engage impoverished segments be grounded in a strong ethical framework. This article unveils one such framework—the “integrative justice model” (IJM). The IJM is an aspirational model that outlines how to market ethically …