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Articles 1 - 2 of 2
Full-Text Articles in Business
Marketing In Higher Education: A Stage Model Concerning Where It's Been And Where It's Going, Jeanne M Simmons, Gene R. Laczniak
Marketing In Higher Education: A Stage Model Concerning Where It's Been And Where It's Going, Jeanne M Simmons, Gene R. Laczniak
Marketing Faculty Research and Publications
The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)
Entrepreneurial Capabilities And Resources: Sustainable Competitive Advantage Through Innovation And Opportunism, Kevin E. Learned, Alex Stewart
Entrepreneurial Capabilities And Resources: Sustainable Competitive Advantage Through Innovation And Opportunism, Kevin E. Learned, Alex Stewart
Management Faculty Research and Publications
Firm resource theory specifies the conditions under which resources and capabilities may lead to sustainable competitive advantage. Using the emerging organization as an example, we use firm resource theory to identify some of the resources important to the entrepreneurial capabilities of innovation and opportunism.