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Articles 1 - 6 of 6
Full-Text Articles in Business
A Study Of Factors Influencing The Online Purchasing Intention Toward Online Shopping In Thailand, Howard W. Combs
A Study Of Factors Influencing The Online Purchasing Intention Toward Online Shopping In Thailand, Howard W. Combs
Atlantic Marketing Association Proceedings
No abstract provided.
Strategic Aspects Of E-Commerce Related To V-Commerce, V-Learning, And Disaster Relief, Alan D. Smith
Strategic Aspects Of E-Commerce Related To V-Commerce, V-Learning, And Disaster Relief, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
Gauging The Impact Of E-Coupons On B2c Retail Markets, Alan D. Smith, James Shock
Gauging The Impact Of E-Coupons On B2c Retail Markets, Alan D. Smith, James Shock
Atlantic Marketing Association Proceedings
No abstract provided.
Key Drivers Of Impulse Purchase Online: An Exploration In An Emerging Market, Avinash Mulky, Arimit Sarkar, Shreya Mukherjee
Key Drivers Of Impulse Purchase Online: An Exploration In An Emerging Market, Avinash Mulky, Arimit Sarkar, Shreya Mukherjee
Atlantic Marketing Association Proceedings
No abstract provided.
Making The Case For Global Outsourcing: Cases Of Business Complexities And Success, Alan D. Smith, Sara Krivacek
Making The Case For Global Outsourcing: Cases Of Business Complexities And Success, Alan D. Smith, Sara Krivacek
Atlantic Marketing Association Proceedings
No abstract provided.
Perceived Risk Reduction In E-Commerce Environments, C. Michael Powell, Chris Conca
Perceived Risk Reduction In E-Commerce Environments, C. Michael Powell, Chris Conca
Atlantic Marketing Association Proceedings
During the past three decades, the growth of e-commerce has presented marketers with many new arenas for research and application. Certainly e-commerce has become a significant portion of the world economy and in particular the consumer sector. As previous literature has consistently considered perceived risk as a major factor consumer purchase decisions, this research identifies several major components of consumer perceived risk (PR) and their normative implications in the e-commerce environment