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Articles 1 - 6 of 6
Full-Text Articles in Business
Us Based Theme Parks And The Visitor Experience, Russell Macalpine
Us Based Theme Parks And The Visitor Experience, Russell Macalpine
Senior Capstone Projects
There are hundreds of theme and amusements parks located throughout the United States. There are hundreds of choices out there for the consumer to experience. For a theme park to be the number one choice amongst consumers, theme parks must establish themselves as the best choice amongst all the parks. The best in visitor participation, education, esthetic appeal, food and beverage, diversity of rides, low wait times, virtual lines, affordability, and a host of others. Utilizing secondary research, this literature review aims to analyze, compare, and contrast some previous studies that focused on the visitor experience.
Sustainability - A Shifting Paradigm In The Hospitality Industry, Julia Ransom
Sustainability - A Shifting Paradigm In The Hospitality Industry, Julia Ransom
Senior Capstone Projects
The purpose of this review is to explore the topic of sustainability and how it relates to the hospitality industry. As one of the largest consumers of vital resources like energy, water, and land, the hospitality industry requires more sustainable solutions to negate the risk of environmental damage. This review will provide insight into the importance of sustainability, how sustainability is defined, numerical representation of sustainability, and sustainable solutions to environmental concerns in the hospitality industry.
Effects On Hotel Customer Service Based On Growth In Technology, Chelsea M. Temple
Effects On Hotel Customer Service Based On Growth In Technology, Chelsea M. Temple
Senior Capstone Projects
This study will be concentrating on the effects of technology on customer service quality in the hotel industry. The purpose of this research is to measure the satisfaction of the guests based on the growth in technology in a hospitable setting. The customer guest satisfaction ratings and responses for this research will be based on a pilot study conducted by convenience sampling. The participants in this study are guests that have visited one of the top hotel chains in the world. The method of convenience sampling is used due to the opportune surveys that are sent to guests inquiring their …
How Do Consumers Book Their Hotel Reservations? A Pilot Study, Charlotte Kasper
How Do Consumers Book Their Hotel Reservations? A Pilot Study, Charlotte Kasper
Senior Capstone Projects
Given the variety of options of methods available today, the pilot study is examining just computer, smartphone app, or telephone. Respondents also have the option of making a reservation directly with the brand hotel that they wish to stay with or making the reservation through other means. Originally hypnotized that respondents would make their reservations through an online travel agency using their smartphone app; over all respondents prefer to book directly with the hotel using a web browser. This study does indicate that there is potential for future study to take the survey a step further to ask more of …
The Effects Of Loyalty Programs On Profits And Customer Retention, Kennylyn Miranda
The Effects Of Loyalty Programs On Profits And Customer Retention, Kennylyn Miranda
Senior Capstone Projects
The purpose of study is to do an empirical analysis of the effects of customer loyalty and how it relates to customer retention and increases overall profits, particularly in the hospitality industry. The hospitality industry is continually changing and is encompassed in a highly competitive environment. Loyalty Programs are a form of marketing strategies that are set to attract, maintain, and enhance customer relationships (Yoo, 2011). The discussion of the study indicates that there is a significant increase in company profits due to customer retention and loyal customers.
In any business customer loyalty is a factor that drives the overall …
The Effects Of Collegiate Mentoring: An Empirical Review, Rebecca Cohen
The Effects Of Collegiate Mentoring: An Empirical Review, Rebecca Cohen
Senior Capstone Projects
The effects of mentorship have dominated discussions of strategic leadership development in the hospitality industry. At first glance, it may seem difficult to form a lasting and beneficial mentoring relationship due to the challenges inherent in creating a natural and organic rapport between two individuals. The purpose of the following review is to showcase the comparison between existing literature in regard to the effects of the mentor-mentee relationship in the collegiate setting. Through the analysis of the existing literature, three cumulative themes became apparent: career development, psychosocial support, and role modeling. The mentor-mentee relationship, which is usually positive, can become …