Business Commons^™

Iba Oric Newsletter [Dec 2021], Office Of Research, Innovation & Commercialisation (Oric)

ORIC Newsletter

In this issue:

Achievements:

• Hive-ORIC Research and Consultancy Centralized Database
• Cortex-Research Capacity Building Programme
• Emerge: Faculty Video Profiling, Project of IBA-ORIC

National collaborations
International collaborations

Relationship Between Ewom And Purchase Intention: Moderating Role Of Culture (Evidence From University Students Of Pakistan), Shaikh Obaidullah, Asad Shahbaz, Tariq Majeed

Business Review

This study is an attempt to find out the relationship between eWOM and Purchase Intention (PI) with the moderating role of culture among the varsities students in Khyber Pakhtunkhwa. For this purpose data was collected from business and management students of various public and private sector universities. The adopted version of constructs was used to obtain the data. The result indicates that the Consumer Review (CR), Brand Image (BI) and Source Credibility (SC) attributes of eWOM have a significant relationship with (PI), while Brand Equity (BE) shows an insignificant relationship with PI. Interestingly findings from a cultural perspective indicate no …

Bonds Duration And Covid-19: A Study On United Kingdom Conventional Gilts, Riffat Abdul Latif Mughal

Business Review

This article studies whether the government bonds portfolio developed based on bonds duration produces abnormal returns in London Stock Exchange fixed income market during the phase of double-dip recession and COVID-19. The sample consists of UK conventional gilts traded from February 2004 till February 2021. The daily data is obtained from Thomson Reuters / Refinitiv Eikon. For this study, the data is divided into two subsamples July 2009-December 2018 and December 2019-February 2021. The findings reveal that all the bonds produced abnormal returns during the complete sample and sub-sample period when returns of UK gilts 1 year maturity are kept …

Investment Behavior During Covid Pandemic: An Evidence From Emerging Asian Markets, Sana Tauseef

Business Review

This study investigates the investor behavior in Asian emerging markets during the COVID pandemic period and assesses the asymmetric patterns and the influence of global and regional return dynamics on local investor behavior. It uses daily firm-level data from January 2001 to December 2020 for nine Asian emerging countries: China, India, Indonesia, Korea, Malaysia, Pakistan, Philippines, Taiwan and Thailand to estimate the impact of extreme price movements, market liquidity and US and Chinese market returns on local return dispersions using a non-linear specification. The findings indicate that rational price behavior prevailed in all markets over the COVID period. Though herding …

Iba Newsletter [July-September 2021], Communications Department, Office Of The Registrar

IBA News

No abstract provided.

The Integration And Efficiency Of Brics And Pakistan Stock Markets: An Analysis Using Asymmetric Cointegration And Mf-Dfa Approaches, Rukhsana Bibi, Kalsoom Akhtar, Naveed Raza

Business Review

This study examines the asymmetric cointegration and efficiency between Pakistan and BRICS equity markets using monthly data from October 1997 to September 2018. The results reveal that the Brazilian stock market is the most efficient during the global financial crisis. Threshold and momentum threshold autoregressive models (TAR and M.TAR) confirm the presence of a long-run relationship between BRICS and Pakistan stock markets, where the speed of negative shocks is higher and significant for Pakistan Russian, Pakistan South Africa stock market pair. This infers quick adjustment of stock prices to negative shocks (bad news) as compared to positive shocks (good news). …

Iba Newsletter [June 2021], Communications Department, Office Of The Registrar

IBA News

No abstract provided.

Iba Newsletter [May 2021], Communications Department, Office Of The Registrar

IBA News

No abstract provided.

Tourism And Sustainability: Tourism, Economics And Policy, Eshal Arooj, Hijab Bano

CBER Conference

The main purpose of this research was to examine the relationship between tourism and economic development in Pakistan. After using multiple secondary resources the conclusion to be drawn is that Tourism and Economic development are positively correlated meaning that if we work on our potential in tourism industry; Pakistan can witness huge change in its economic development and growth.

Impact Of Celebrity-Endorsed Products On Consumer's Purchase Intention, Syeda Hiba Badar

CBER Conference

Consumer Perception about the brand does not create a significant impact on Purchase Intention if the brand is endorsed by a celebrity. (P>0.05) 2. Consumer's Trust upon a celebrity is 33.6% effective with respect to their Purchase Intention. 3. Consumer Skeptism does not have a significant impact on Purchase Intention. 4. Brand Awareness does not have a positive impact on Purchase Intention of consumers when it is endorsed by a celebrity. 5. Consumers’ Purchase Intention is influenced 22.4% to Follow the celebrity Influencer. Majority agrees to the statement and says that celebrities influence the brand image to a greater …

Conference Program Schedule, Institute Of Business Administration

CBER Conference

No abstract provided.

Conference Program Schedule, Institute Of Business Administration

CBER Conference

No abstract provided.

Conference Program Schedule, Institute Of Business Administration

CBER Conference

No abstract provided.

1st International Conference On Economics And Sustainable Development Conference Proceedings, Iba School Of Economics And Social Sciences (Sess), Center For Business And Economic Research (Cber)

Conference Proceedings

The IBA School of Economics and Social Sciences (SESS) and the Center for Business and Economic Research (CBER) organized the 1st International Conference themed "Economics and Sustainable Development", in the month of April, 2021. The conference brought together academics, practitioners and advocates to have a dialogue on creative ideas, local and global best practices, and evidence-based solutions for sustainable development.

Iba Newsletter [March 2021], Communications Department, Office Of The Registrar

IBA News

No abstract provided.

Iba Newsletter [February 2021], Communications Department, Office Of The Registrar

IBA News

No abstract provided.

Design Perception And Consumer-Brand Relationshipin Textile Apparel: Mediating Role Of Experiential Value And Moderating Role Of Openness To Experience, Rohail Jibran, Muhammad Ahmad Ur Rehman, Sadia Shaheen

Business Review

Pakistan's fashion and apparel market has shown comprehensive growth during the last decade. This paper aims to investigate the impact of design perception on consumer based brand equity and examines the mediating role of experiential value and moderating role of openness to experience. Data was collected from 210 consumers of textile apparel brands in Pakistan. Findings of the study reveal that there is a significant relationship between design perception and consumer based brand equity, experiential value mediates the relationship between design perception and consumer based brand equity. Furthermore, results reveal that the personality trait of openness to experience plays a …

Iba Newsletter [January 2021], Communications Department, Office Of The Registrar

IBA News

No abstract provided.

Applying Singapore Airline’S Human Resource Management Strategy For Service Excellence At Pakistan International Airline, Abdul Basit Sami Shaikh, Fahad Habib, Muhammad Zulfiqar Hadi, Osama Ahmed

MBA Research Projects

The purpose of the study was to develop human resource management strategy for service excellence at Pakistan International Airline (PIA). We studied HRM strategy of various airlines and chose Singapore International Airline’s (SIA) HRM strategy due to in depth study by researchers for over ten years. Further, the similarities between PIA and SIA as both are state owned and both of their states got freed from British rule.

Through our secondary research and literature review, we learned that SIA’s HRM strategy stands on five cornerstones 1) Stringent Recruitment & Selection 2) Training & Retraining 3) High performance Service Delivery Teams …

Role Of Government Initiatives In Shaping Entrepreneurial Intentions: A Canonical Correlation Analysis, Ansar Waseem, Yasir Rashid, Ahmad Ahsan Akbar

Business Review

Although, governments employ different policies to boost entrepreneurial activities in a country, these initiatives would remain futile if they fail to inculcate entrepreneurial intentions among citizens. This study aims to find out how government initiatives shape the perception of its citizens about entrepreneurship. The main idea of this paper is to identify a correlation between government initiatives and entrepreneurial perception using Global Entrepreneurship Monitor data. This research uses the parameters of perceived opportunity, perceived capability, and entrepreneurial intention to correlate them with different government initiatives such as supportive and relevant policies, taxes related policies, government entrepreneurship programs, commercial and legal …

Volatility Spillover Between Stock Market And Currency Market Of Pakistan In The Presence Of Structural Breaks, Muhammad Jamil, Hifsa Mobeen

Business Review

This study examines the volatility transmission between the currency market and the stock market of Pakistan in the presence of structural breaks. For this purpose, daily data from the stock market and currency market is analyzed. An empirical investigation is conducted using the bivariate EGARCH model and the test for multiple structural breaks developed by Bai and Perron (2003). This study analyses these markets with the inclusion of sudden changes. Results of the EGARCH model suggest that volatility spillover is positive and bidirectional between these markets of Pakistan.