Open Access. Powered by Scholars. Published by Universities.®
- Discipline
Articles 1 - 2 of 2
Full-Text Articles in Business
Marketing Play Book: Shoreline Orthopaedics, Rio Weikum
Marketing Play Book: Shoreline Orthopaedics, Rio Weikum
Honors Projects
This campaign book is comprised of essential information for conducting a successful campaign for our client, Shoreline Orthopaedic located in Holland, Michigan. For the purpose of this campaign, both primary and secondary research were conducted in order to gain crucial information that would form Shoreline's marketing strategies, tactics, and objectives. Primary research was conducted in order to get a better understanding of the attitudes, perceptions, beliefs, and needs of the patients at Shoreline. Secondary research was conducted to gain marketing information on other orthopedic practices, the best marketing strategies to implement in the digital world, and information about our target …
Finding My Future: Defining The Landscape, Discovering The Path, Samantha Frankhouse
Finding My Future: Defining The Landscape, Discovering The Path, Samantha Frankhouse
Honors Projects
One of the most pivotal moments in a young adult's life is transitioning from high school to pose-secondary opportunity; whether this is to university, trade school, or right into the workforce, each student has a unique experience. Finding My Future, a local startup in Grand Rapids, Michigan, wants to give these students "the tools they need to define a future they'll love." However, as a startup that is also on a quest to be educated and informed on their decisions, FMF is in need of marker research and customer discovery to better understand and appropriately design for their audiences.