Business Commons^™

Testing The Alcohol Consumption Experience Scale In A Touristic Environment., Edgar Dsouza Dr., Dayanand M.S. Dr., Nilesh Borde Dr.

Journal of Tourism Insights

This study examines how a tourist's alcohol consumption is impacted by their choice of alcohol, drink environment, social context, and service experience. Employing the Alcohol Consumption Experience (ACE) scale, the study uses a quantitative research approach. This study attempted to gather tourists' views and perceptions on the factors that influence the alcohol consumption experience and their behavioural intention based on their experiences in Goa. A total of 962 completed questionnaires were used in the analysis. The new measurement scale, the Alcohol Consumption Experience scale (ACE) scale, contained 52 items across six dimensions: Choice of alcohol, choice of drinkscapes, social setting, …

Social Tourism Entrepreneurship As Tool For Development Of Rural Areas: A Case Study Of Himalayan Region Of Jammu & Kashmir, India, Basith Nabi Wani Reseach Scholar, Danish Iqbal Rania Dr

Journal of Tourism Insights

The promotion of rural tourism has been suggested as a way to promote local economic, social, and cultural renewal. The importance of entrepreneurship in the tourism sector is growing. Since entrepreneurs may be vital in the growth of rural communities, especially those in less industrialized regions, they are frequently confronted with a variety of social issues. Finding new sources of revenue and employment possibilities for them is essential. There is no doubt that entrepreneurial businesses help the host community and the nation's economy. Kashmir's rural areas have certain unique characteristics that can be turned into enticing tourist destinations. This study …

Who Posts Positive Hotel Reviews On Social Media? Examining Experiential Value, Online Social Capital, And Personal Attributes, Jungyun Hur, Soocheong (Shawn) Jang

Journal of Tourism Insights

This study aims to identify key attributes which significantly distinguish people with high intentions to generate positive hotel review on social media from others by examining three major factors associated with online hotel review generation which include hotel experiential value (e.g., utilitarian value, hedonic value, atmospheric value, and service quality), online social capital (e.g., social interaction tie, norm of reciprocity, and social identification), and personal attributes (e.g., opinion leadership, Internet self-efficacy, and hotel loyalty). The results of this study suggest that utilitarian and atmospheric values were the two most critical hotel experiential attributes in determining guests’ high intention to generate …

Customer Tipping Patterns In Hospitality Sector: A Study In Goa, Edgar Dsouza Dr.

Journal of Tourism Insights

This research delves into the complex relationship between service quality, tipping behavior, and various influencing factors within the context of the hospitality industry. By collecting data from 19 casual and fine dining restaurants in Goa, India, the study focused on frontline employees, including waiters and barmen, who regularly interacted with diners. A total of 216 questionnaires were distributed during lunch and dinner periods, capturing diners' perspectives on service quality using a 7-point Likert scale.

The results revealed significant insights into the dynamics of tipping behavior. There was a statistically significant, medium-sized positive correlation between customer service assessments and the percentage …

Virtual Reality And Blogging In Tourism: Approached Towards Creating Better Tourist Experience, Anukrati Sharma, Shruti Arora

Journal of Tourism Insights

Virtual reality in tourism (virtual tourism) and blogging are highly valuable for visitors and travellers since they allow them to undertake a scouting trip before embarking on their adventure, avoid being hassled and avoid crowds while learning more about the location they are visiting or have already been. This paper provides an overview and analysis of the relationship between virtual tourism, blogging, and making the image of tourist destinations through promotion virtually and via blogs. According to the study's findings, virtual tourism cannot replace the actual experience, but it can assist in recreating it if the user has previously visited …

Waste Management Practices Of Small Hotels In Dehradun, Arakhita Behera, Surendra Singh Jatav

Journal of Tourism Insights

Waste has emerged as a major issue in the modern society. Due to urbanization, the volume of waste is speedily rising. If the origin of waste creation makes no effort, then all wastes are either disposed of or burnt which results in waste of land, air, water, and energy as well as the growth of undesirable animals, plants and microorganism. Through the associate and involvement of the local population, waste may be managed locally in a sustainable manner. Waste management may be an expensive endeavor if not carried out appropriately. In most of the developing nations, 20-50 percent of urban …

Do Consumers Raise Their Voices Or Leave After Service Failures? Examining Angry Rumination, Distraction, And Brand Loyalty, Jungyun "Christine" Hur, Soocheong "Shawn" Jang

Journal of Tourism Insights

This study aims to investigate the influence of rumination and distraction on consumer complaining behaviors (e.g., voice, negative word of mouth, and exiting) in a service failure encounter, and further examine the role of brand loyalty in consumer complaining behaviors. The findings of this study suggest that consumers use rumination and distraction to cope with service failures, which has different influences on consumer complaining behavior. Angry rumination increases all three types of consumer complaining behaviors, whereas distraction reduces negative word-of-mouth only. In addition, these relationships vary across the level of brand loyalty. Loyal consumers are more likely to voice their …

U.S. Resort Spa Offerings: A State Of The Industry Report, Mary Wisnom

Journal of Tourism Insights

The spa industry has achieved staggering growth over recent years. In 2015, there were 21,020 U.S. spa locations, most common being day spas followed by resort/hotel spas. In 2002, the first hard data on the number of U.S. resort/hotel spa facilities was revealed to the public. Since that time, the number of resort/hotel spa facilities has grown an additional 56%. Regardless of the staggering growth and size of the resort spa market, there are very few studies to help increase our understanding of this promising industry. As the industry expands and the spa-goer becomes savvier, it is important to know …

Driving Rvpark/Campground Selection: A Grounded Theory Approach, Aj Templeton, Jill Fjelstul, Kimberly Severt, Yeon Ho Shin

Journal of Tourism Insights

The ability to “provide almost unrestricted land travel” (Prideaux & Carson, 2003, p. 307) has made drive tourism popular for tourists. A considerable sub-sector of the drive tourism industry is that of the multi-billion-dollar recreational vehicle industry (RV). Minimal academic research has been conducted on this important sub-sector of the drive tourism industry. This study builds upon previous research towards a further understanding of the RV consumer. A grounded theory approach was used to drive the direction of the research for this study. Given the scope of the data and studies that have been done regarding RV industry, this study …

Applying The Holistic Conceptual Conservation Framework For Sustainable Tourism, George Alexakis, Larry Rice

Journal of Tourism Insights

The tourism and hospitality industry has not always followed sound environmental stewardship. Increased awareness among tourists worldwide has prompted sustainabilit­y discourse encouraging long-term systemic approaches to planning and development. The research article proposes a holistic conceptual conservation framework that shows how a united tourism and hospitality industry can curtail the processes of environmental destruction and collectively offer authentic touristic experiences. Visitors can fully experience tourist destinations through integrated ecotourism, ethnotourism, and other related tangential offerings alongside those of larger tourism and hospitality providers. The conservation framework hypothetically strengthens the customer loyalty of tourists towards all industry operators and related practitioners, …

You Look Like You’Ve Seen A Ghost: A Preliminary Exploration In Price And Customer Satisfaction Differences At Haunted Hotel Properties, Kimberly Mathe-Soulek, Grant C. Aguirre, Ioana Dallinger

Journal of Tourism Insights

With the increasing popularity of paranormal ghost hunting shows in mainstream television and popular culture, research in haunted lodging establishments is warranted. The purpose of this study is to explore differences in price and customer satisfaction between haunted vs. non-haunted properties; while also considering inn vs. hotels and chain vs. independent properties. Using TripAdvisor customer satisfaction scores and average daily rates, results of this study are opposite of what is hypothesized such that overall, haunted properties have lower customer satisfaction; while haunted, chain properties have higher prices. An exploration of interactions among variables is explored and practical implications are discussed. …

Resorts, Resilience And Retention Ater The Bp Oil Spill Disaster Of 2010, Kate Price-Howard, Patrick J. Holladay

Journal of Tourism Insights

This study attempted to quantify intention to return to a vacation rental along the Florida/Alabama Gulf Coast. Compounding this was the 2010 Deepwater Horizon oil spill disaster. We examined the intention to return to a vacation rental (nontraditional whole-ownership condominium resorts), as well as investigated marketing/retention efforts following the oil spill disaster and data on tourists’ trends over the summers of 2010 – 2013 via bed tax data. Data on tourists' trends since the oil spill provided inference on the resilience of resort tourism in the area. Qualitative interviews with key informants of property management companies allowed analysis of customer …

Rv Association Members' Profile: A Demographic Segmentation And Lifestyle Exploration, Jill Fjelstul

Journal of Tourism Insights

The aim of this study was to profile members of a large RV association by market segmentation and lifestyle travel patterns. A cluster analysis identified two clustered segments utilizing demographic variables. Findings were further examined by travel patterns within each cluster. Destination RVers favored weekend travel and/or staying at a particular destination throughout their travel experience. Touring RVers, conversely, traveled from park to park with minimal stays at each park. A one-way ANOVA revealed significance between clusters with each travel pattern. Implications and strategies were outlined for the stakeholders and travelers of the RV industry.

An Analysis Of Compensation Patterns And Job Satisfaction Issues Of Resort Recreation Professionals, A. Scott Rood, Andrew Holdnak

Journal of Tourism Insights

Job satisfaction among recreation professionals can be affected by many internal and external conditions. This study investigated the impact of 16 variables on the job satisfaction of private sector recreation practitioners. An additional 12 variables were used to describe job responsibilities and organizational characteristics. Three construct measures were used to determine individual wage, benefit and total compensation. The sample consists of 73 complete survey responses from professional members of the Resort and Commercial Recreation Association (RCRA). Regression analysis was used to identify the significant variables related to job and compensation satisfaction. The results of this data are compared with similar …

Resort Recreation Amenity Report, Mary Wisnom

Journal of Tourism Insights

Resorts are full-service lodging facilities that offer a range of amenities and recreation facilities to emphasize a leisure experience. To date there has been no single source of information on resort amenity offerings. The purpose of the report is to provide a comprehensive look at the most recent data on resort recreation amenity facility and service offerings in the United States. The Report also serves as a source for recreation amenity comparison data for industry professionals. A review of literature identified the latest resort recreation data and a survey of resorts was implemented to supplement and enhance the industry data. …

Perception Of Green Hotels In The 21st Century, Godwin-Charles Ogbeide

Journal of Tourism Insights

This study was conducted to examine the perceptions, attitudes, behaviors, and thoughts of consumers when it comes to “green” hotels (resorts) in the twenty-first century. People have, in recent years, shifted their focus towards preserving the environment; thus, leading a movement to an expectations of “green” lifestyles. These lifestyles are not only in the home, but wherever the traveler goes leading to “green” hotels being a major interest to consumers. The result of this study indicated that consumers are willing to stay in green hotels. The study also showed that a majority of consumers considered going “green” as an important …

The Evolution Of Sustainable Development In The Hotel Industry Drivers Shaping The Sustainability Agenda, A. J. Singh Ph.D., Herve Houdre

Great Lakes Hospitality & Tourism Educators Conference

No abstract provided.

Beginning To Explain Differences In Risky Alcohol Consumption Behaviors Across Hospitality Business And Non-Hospitality Business Populations Using The Vollrath And Torgersen Personality Typology, Carl Borchgrevink Ph.D.

Great Lakes Hospitality & Tourism Educators Conference

This presentation will provide a brief review of research on alcohol consumption among college-age populations followed by a brief review of research on alcohol consumption specific to hospitality business sub-populations. This review will establish that the hospitality business sub-population engages in a higher rate of unhealthy and hazardous alcohol consumption than comparable non-hospitality populations, and that the attempts to explain the disparity in alcohol consumption have yet to yield much meaningful results. Subsequent to the alcohol consumption literature, the discussion will focus on the general association between personality, stress, and coping, but will specifically draw from the literature on personality …

Astronomical Tourism: An Often Overlooked Sustainable Tourism Segment, Fredrick M. Collison Ph.D.

Great Lakes Hospitality & Tourism Educators Conference

Astronomical tourism is a potential attraction for visitors to destination areas where dark skies free from artificial light pollution can be enjoyed. This situation presents an opportunity for locations with specific product offerings such as astronomical observatories, (Robson, 2005; Weaver, 2011), auroral displays (Weaver, 2011), national/state/local parks, amateur astronomy organizations that offer public programs, and miscellaneous other providers. The focus here is on parks that have both dark skies and an organized astronomy program. The purpose of this research is two-fold: 1) to provide background research on necessary elements for astronomical tourism and 2) to examine the potential for this …

Using An Internal Marketing Perspective To Understand The Role Of Associate Delight In Company Performance, Miran Kim Ph.D., Bonnie J. Knutson Ph.D.

Great Lakes Hospitality & Tourism Educators Conference

No abstract provided.

Diabetes, Grand Rapids Restaurants And Hospitality And Tourism Research?, Michael M. G. Scantlebury

Great Lakes Hospitality & Tourism Educators Conference

This work-in-progress paper outlines the instructional approach that is being used with a new Hospitality and Tourism Research course introduced into the Grand Valley State University hospitality and tourism management curriculum (Winter 2012). The course, which is at the Junior-Senior level, is intended to provide students with; an understanding of the relationship between general theory and applied research; the purposes and applications, procedures, constraints and management of applied research; and to help students compare and contrast quantitative and qualitative research. Twenty-two students have registered for the course. In the sections of this paper that follow a conceptual framework for instruction; …

Artprize Attendees' Profiles: Comparing 2011 With 2010, Seohee Chang Ph.D., Cary C. Countryman Ph.D.

Great Lakes Hospitality & Tourism Educators Conference

The purpose of this study was to compare 2011 with 2010 ArtPrize attendees’ demographics, spending, satisfaction, and the intention to return and to suggest future implications.

Do Travelers Support Green Practices And Sustainable Development, Patrick Tierney, Mercedes Hunt, Pavlina Latkova

Journal of Tourism Insights

A 2007 survey of managers from RCRA members found strong motivational support for green practices. These and other findings suggest there is broad support for green practices among resort managers. However, it is unclear the level of traveler support for eco-friendly practices. Study objectives were to: Investigate consumers’ attitudes toward environmentally responsible or green practices in the travel industry; identify green practices they’ve undertaken while traveling; explore factors influencing traveler adoption of green practices; and provide implications for the travel industry. In spring 2008 an intercept survey of travelers visiting the California Welcome Center at Pier 39 in San Francisco, …

Examining The Use Of Rv Travel Forums For Campground Searches, Jill Fjelstul, Kimberly Severt

Journal of Tourism Insights

The aim of the present study is to explore how RV travelers use online travel forums in their campground search. The identification of such variables will assist campground owners and operators in their marketing strategies, competitive positioning, and improving the overall experience for the RV traveler at their chosen campground and destination.

Understanding Resort Marketing Practices, Eric Brey, David K. Klenosky, Xinran Lehto, Alastair Morrison

Journal of Tourism Insights

Effective marketing plays an integral role in the success of hospitality and tourism businesses. While research has examined many aspects of the hospitality and tourism industry, the marketing of destination resorts has been largely ignored. This study addresses this gap by reporting the insights obtained from interviews conducted with North American resort marketing executives to assess their views on current resort marketing trends and practices. Based on a content analysis of this interview data, 18 topics were identified and organized into five categories: channels, relationships, targeting, technology and function. This paper provides a discussion of each topic, overviews implications of …

Understanding Generational Diversity In The Workplace: What Resorts Can And Are Doing, A. Scott Rood

Journal of Tourism Insights

The purpose of this exploratory study is to examine generational diversity issues within the resort industry in order to develop management strategies that can be employed to increase intergenerational understanding, morale and improve productivity. Data for this study were collected through a self administered questionnaire completed by resort managers. Findings suggest generational differences do exist and that managers can improve morale and productivity by understanding and incorporating these differences.

Using 'Personalities' As A Viable Option For The Development Of Niche Tourism, Robert Nash Ph.D., Paul Stansbie

Great Lakes Hospitality & Tourism Educators Conference

The aims of this research were

• To explore the opportunities to develop tourism based on famous personalities

• To ascertain whether there is sufficient demand in Japan to sustain a Thomas Blake Glover heritage destination in Northeast Scotland

• To identify long-term strategies to optimise the Glover connection as a resource for NE Scotland

Relationships Among Experiential Marketing, Experiential Value, Customer Satisfaction, And Customer Loyalty: An Empirical Investigation Of Korea's Upscale Hotels, Dongsun Kim, Seunghyun Kim Ph.D.

Great Lakes Hospitality & Tourism Educators Conference

No abstract provided.

Are Loyalty Program Members More Loyal Than Nonmembers?, Miran Kim Ph.D., Christine Vogt Ph.D., Bonnie Knutson

Great Lakes Hospitality & Tourism Educators Conference

Since the airline industry introduced the first loyalty program in the early 1980s (Lacey and Sneath, 2006), loyalty programs are common in many hospitality sectors including hotels, restaurants, casinos, and rental cars (Baloglu, 2002). As one of many relationship marketing tactics, loyalty programs aim to develop repeat purchases by rewarding customers with added benefits such as recognition, preferred treatment, access to special products and services, and incentives (Kivetz and Simonson, 2002; Sharp and Sharp, 1997). They also aim to foster customers’ loyalty by building closer and longer-term relationships between the company and customers (Meyer-Waarden, 2008; Sharp and Sharp, 1997; Yi …

Travel Marketing Collaboration Effectiveness: What Metric Count, Michael E. Ricco

Great Lakes Hospitality & Tourism Educators Conference

The purpose of this study is to identify a definitive array of inter-organizational, collaborative marketing effectiveness measurements used in practice. The metrics were derived from a factor analysis of literature-based metrics. The industry context of the study was U.S. organizations engaged in the international inbound tourism industry since 2005.