Business Commons^™

Motivation And Challenges Of Homestay Owners In Uttarakhand, Kamal Joshi, Pinky Bahuguna

Journal of Tourism Insights

Tourism sector is significantly important for Uttarakhand’s economy, and homestays play an imperative role in ensuring the success of the tourism industry therefore the government of Uttarakhand had come up with a homestay promotional scheme. To find out how this scheme has changed the level of motivation and challenges of the homestay owners is a pertinent question. Hence this study examines the motivation to start the homestay and the challenges experienced by homestay owners. The data were gathered through interviews with ten homestay owners and analysed using Thematic Analysis. The findings of the study reveal that motivation from Gram Pradhan …

Understanding Contraflow Pop-Culture Tourism: The Case Of Transnational Fandom Of South Korean Pop-Culture And The “Hallyu” Tourism, Jungyun "Christine" Hur, Tony Kim

Journal of Tourism Insights

Pop-culture tourism has continuously grown its market among those who are fanatic of pop-culture, and destination marketers have noticed pop-culture as an effective marketing tool to attract more visitors. Pop-culture has been dominant by the US, but interestingly, a recent phenomenon sees a contra-cultural flow. This paper explores contraflow pop-culture tourism and guides the reader to how to understand this new tourism niche. Reviewing the case of transnational fandom of South Korean pop-culture, so called “Korean Wave” or “Hallyu” and its impact on inbound tourism, this paper suggests digital mediation as a key driver of contraflow pop-culture and transnational fandom, …

Business Communication For Success - Gvsu Edition, Unnamed Author, Mark Schaub, Jenniffer Eckert, Anessa Fehsenfeld, Rhonda R. Hoffman, Adam Krusniak, Tami Mccoy, Rachel Jean Norman, Julian Toscano

Open Textbooks

About the GVSU Edition

This text is an adaption of Business Communication for Success, an open textbook produced by the University of Minnesota Libraries Publishing in 2015.

Chapters 9, 18, and 20 of Business Communication for Success: GVSU Edition were revised and rewritten by student authors in 2017, as part of a course in the Writing Department at Grand Valley State University. All other chapters retain the content and formatting of previous editions.

Note about the 2015 edition:

The edition produced by the University of Minnesota Libraries Publishing University of Minnesota Libraries Publishing was itself adapted from a work …

Analyzing The Financial Future Of The Millennial Generation, Matt Smartt

Honors Projects

No abstract provided.