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California State University, San Bernardino

2010

Mobile

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Full-Text Articles in Business

A Framework For Analyzing Business Model Innovation In Mobile Commerce, Chung-Shing Lee, Jonathan C. Ho Jan 2010

A Framework For Analyzing Business Model Innovation In Mobile Commerce, Chung-Shing Lee, Jonathan C. Ho

Journal of International Technology and Information Management

The paper develops and tests a framework for evaluating mobile commerce business models and strategies. To study business model innovation in mobile commerce, we analyze the cost, revenue, and growth components of the business model. In addition, we also investigate whether the implementation of the new business model successfully capitalized on the key disruptive attributes of mobile commerce. An analytical framework is developed to guide the empirical study of the two leading mobile commerce companies in Taiwan. The empirical research indicates that the mobile commerce industry in Taiwan has been able to capitalize on many but not all of the …


Gender Differences In The Determinants Of Sharing Information Via Mobile Phones, Chung-Chu Liu Jan 2010

Gender Differences In The Determinants Of Sharing Information Via Mobile Phones, Chung-Chu Liu

Journal of International Technology and Information Management

The notion of sharing information has become a critical element in competitive advantage for mobile phone companies. The purpose of this particular research is to collate, compare and prioritize gender differences in the determinants of sharing information via mobile phones. The content analysis and the analytic hierarchy process methods were made use of to collect and examine relevant data. According to the findings of this research, the determinants of information sharing via mobile phones may be arranged into four fundamental categories. The categories, in order of significant, are: situational factors (including time pressures, convenience, and price discounts), the unique characteristics …