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An Artificial Intelligence Approach To International Market Screening Dss, Kelly E. Fish

Journal of International Technology and Information Management

This paper applies artificial intelligence (AI) computing, Kohonan Self-Organizing Maps (SOMs), to the problem of international market selection (IMS). Broadly speaking, IMS can be summarized to consist of three stages a) screening stage, b) identification stage and, c) selection stage. The screening stage often employs some type of grouping technique so that firms can begin to view the potential markets in terms of similarities and differences over variables of interest. The underlying purpose is to screen out or eliminate markets that do not meet certain criteria established by the firm. Statistical techniques such as cluster analysis, discriminant analysis or factor …