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Articles 1 - 10 of 10
Full-Text Articles in Business
The Future And Outlook Of Alternative Fuel Bus Industry And Its Marketing Strategy, Jui-Yu Chien
The Future And Outlook Of Alternative Fuel Bus Industry And Its Marketing Strategy, Jui-Yu Chien
Theses Digitization Project
According to the current governmental regulations, all diesel buses will be replaced in the United States and the European market within the next ten years. There are over 60,000 buses in the United States and each year over 3,000 new buses of approximately 40 feet in length are purchased. The bus market has a growth rate of four to five percent per year over the last two years. The improvements in technology offered by United States companies prove unsatisfactory in terms of bus performance and the emissions of new buses. The energy crisis in the United States and concern over …
Marketing And Crisis Plan For Summit Place Apartment Homes, Mack Rashad Rosemond
Marketing And Crisis Plan For Summit Place Apartment Homes, Mack Rashad Rosemond
Theses Digitization Project
The objective of conducting primary research for the Summit Place Apartment Homes is to create a profile of people that are presently living in Summit Place. When dealing with apartment properties, marketing plans are definitely a necessity, as well as a good crisis plan. The residents' main concerns were safety and better customer service.
The Catholic Church's Approach To Restoring Its Image In The Face Of The Sexual Abuse Crisis, Ryan David Lanier
The Catholic Church's Approach To Restoring Its Image In The Face Of The Sexual Abuse Crisis, Ryan David Lanier
Theses Digitization Project
The public relations response of the church to the sexual abuse malady is the focus of this project. The purpose of this project is to evaluate the discourse and actions of the church according to image restoration theory.
Analyzing The Amount And Type Of Information That Is Presented In Thai Television Commercials, Oranee Supthawechaikul
Analyzing The Amount And Type Of Information That Is Presented In Thai Television Commercials, Oranee Supthawechaikul
Theses Digitization Project
The globalization of the market place is arguably the most important challenge facing companies. Globilization affects consumer behavior and attitudes in many ways, in that they transcend national borders. Thus, a major challenge facing the international marketer is to identify global market segments and reach them with products, marketing programs, and advertising messages that meet the common needs of the consumers.
Nokia's Marketing Stategies Of Mobile Phones In Thailand And Hong Kong, Ajana Ouersoontornwatana
Nokia's Marketing Stategies Of Mobile Phones In Thailand And Hong Kong, Ajana Ouersoontornwatana
Theses Digitization Project
In recent years, the mobile phone has been used as a tool to conduct business in many areas. The insufficient number of fixed wireless services has created an opportunity for the entry of mobile phone systems into the market to provide telecommunication sevice in Thailand and Hong Kong. Mobile phone use has been growing dramatically during the past ten years as a result of the high rate of economic growth.
The Teenage Market And The Fashion Industry In France And In Theunited States, Cathy Dorothee Aubert
The Teenage Market And The Fashion Industry In France And In Theunited States, Cathy Dorothee Aubert
Theses Digitization Project
This project dealt with the teenage market in France and in the United States. Its aim was to provide the readers with an overview of this market and outline distribution and communication strategies that manufacturers and retailers can use to attract this market to make their business grow. Until a few years ago, the fashion industry did not pursue this market. In stores, most brands were dividing their clothing range into three catagories, women, men, and children. As a growing market with over 23 million teens in the U.S. and over 5.4 million in France, teenagers have an incredible spending …
Integrated Marketing Communications, Yousef Ali Obidan
Integrated Marketing Communications, Yousef Ali Obidan
Theses Digitization Project
The purpose of this project is to review the history of marketing following World War II and the changes taking place in the societies and the marketplace. The last decade of the 20th century brought many changes to the marketplace. Some changes were attributed to the introduction and use of technology while others relate to the expansion of the global marketplace. Customer demands and competitive forces require changes in market strategies.
Integrated Marketing Communications, Yousef Ali Obidan
Integrated Marketing Communications, Yousef Ali Obidan
Theses Digitization Project
The purpose of this project is to review the history of marketing following World War II and the changes taking place in the societies and the marketplace. The last decade of the 20th century brought many changes to the marketplace. Some changes were attributed to the introduction and use of technology while others relate to the expansion of the global marketplace. Customer demands and competitive forces require changes in market strategies.
The Emergence Of Online Retail Commerce And The Influence Of Risk On Its Growth, Thidaluk Thangkabutra
The Emergence Of Online Retail Commerce And The Influence Of Risk On Its Growth, Thidaluk Thangkabutra
Theses Digitization Project
No abstract provided.
Electronic Banking Business Practices And Marketing, Abdullah Alomran
Electronic Banking Business Practices And Marketing, Abdullah Alomran
Theses Digitization Project
The purpose of this study is to determine how banks and consumers are adapting to the Internet age; to understand the privacy, security and other issues involved with money transfers; to determine steps being taken to make e-banking adaptable to meeting the needs of the bank, customers, business and industry; to forecast e-banking potential; and to understand the role of marketing in the process.