Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Leadership Characteristics And Team Outcomes In The Development Of A Marketing Web Page, Garry L. White, Karen H. Smith
Leadership Characteristics And Team Outcomes In The Development Of A Marketing Web Page, Garry L. White, Karen H. Smith
Journal of International Technology and Information Management
Team structures are changing under the pressures of e-commerce and globalization. Today teams have to manage the challenges of working across functional boundaries, such as marketing and web development. In such an environment, research in the disciplines of management and psychology have found that shared leadership among team members may be superior to traditional leadership by a single team member, but this notion has not been tested in the contexts of marketing and web development. This paper presents the results of an empirical study showing that teams with shared leadership exhibited better performance and greater member satisfaction than teams with …