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Full-Text Articles in Business
Parametric Media: A Strategic Market Analysis And Marketing Plan For A Digital Signage, Interactive Kiosk And Content Company, Helena Irita Fowler
Parametric Media: A Strategic Market Analysis And Marketing Plan For A Digital Signage, Interactive Kiosk And Content Company, Helena Irita Fowler
Theses Digitization Project
This project had two major objectives. The first objective was to conduct a strategic market analysis to serve as the backbone and roadmap for the marketing plan. The second objective was to create a strategic marketing plan to address Parametric Media's strategic marketing and business goals and objectives. This project was designed to fullfill the company's marketing needs. To do so, the author examined the digital signage industry, in order to understand what similar companies have done in the past, explored how consumer-based companies have deployed digital signage systems, and presented statistics and trends within the digital signage industry. The …
An Analysis Of Nescafé In The United States And India, Apurva Ashok Patel
An Analysis Of Nescafé In The United States And India, Apurva Ashok Patel
Theses Digitization Project
This project focuses on Nescafe's advertising in two main markets, namely the United States and India, and it analyzes the similarities and differences of global brands across different markets.
Integrated Marketing Communications, Yousef Ali Obidan
Integrated Marketing Communications, Yousef Ali Obidan
Theses Digitization Project
The purpose of this project is to review the history of marketing following World War II and the changes taking place in the societies and the marketplace. The last decade of the 20th century brought many changes to the marketplace. Some changes were attributed to the introduction and use of technology while others relate to the expansion of the global marketplace. Customer demands and competitive forces require changes in market strategies.
Integrated Marketing Communications, Yousef Ali Obidan
Integrated Marketing Communications, Yousef Ali Obidan
Theses Digitization Project
The purpose of this project is to review the history of marketing following World War II and the changes taking place in the societies and the marketplace. The last decade of the 20th century brought many changes to the marketplace. Some changes were attributed to the introduction and use of technology while others relate to the expansion of the global marketplace. Customer demands and competitive forces require changes in market strategies.