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California State University, San Bernardino
Journal of International Technology and Information Management
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Leveraging Information Technology To Gain Competitive Advantage: A Case Study On General Electric Consumer Products, Bih-Ru Lea
Journal of International Technology and Information Management
The purpose of this study is to analyze the impact of merging General Electric Lighting (GEL) and General Electric Appliance (GEA) into General Electric Consumer Products (GECP) and how IT strategies are used to gain competitive advantages in its industry. This study will analyze major IT projects being developed and implemented in relation to their impact on major information flows, organizational structure, IT architecture, control systems, and the labor characteristics of the IT function. Alternatives to achieve integration will then be discussed and recommendations will be proposed.