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A Chinese Perspective For Internal Marketing: A Review Of The Literature And Suggestions For Future Research, Yu-Ting Huang
A Chinese Perspective For Internal Marketing: A Review Of The Literature And Suggestions For Future Research, Yu-Ting Huang
Communications of the IIMA
Internal marketing is increasingly important for the development of new organisational strategy. Previous research has reviewed internal marketing studies published in the English-speaking world during last three decades. This current paper is an extension of those other review works. This study concerns the articles that were identified to be in the Simplified Chinese language. This research hence expends review work to focus on Mainland China. This paper provides a review of Chinese literature, placing emphasis on how Chinese scholars in mainland China engage in the area of internal marketing. The review of Chinese internal marketing research shows that the large …
A Comparative Study Of Business Process Reengineering In China, Xin James Hin
A Comparative Study Of Business Process Reengineering In China, Xin James Hin
Communications of the IIMA
This research investigates the current status of business process reengineering (BPR) in China by answering the following two questions: How do Chinese business executives view benefits, critical success factors, and major obstacles of BPR implementation? What are the managerial implications of BPR in China? Data were collected by means of survey questionnaires to senior managers in Beijing and Shanghai. Of the 195 survey questionnaires out, 110 usable returns were received, a 56.4 return rate. As far as the 110 usable returns are concerned, 62.4% of them were answered by presidents, vice presidents, chief financial officers (CFG) or chief information officers …