Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 4 of 4
Full-Text Articles in Business
Investigating Consumer Satisfaction Towards Mobile Marketing, Dr Surabhi Singh
Investigating Consumer Satisfaction Towards Mobile Marketing, Dr Surabhi Singh
Journal of International Technology and Information Management
The extensive applications of mobile phones are visible in global companies for the marketing of their products. The popularity of mobile marketing is increasing considerably. This paper has provided insights into the perspectives of consumer attitude towards mobile marketing in India. The companies will develop an understanding of how mobile marketing influence consumer attitudes. The scale of measurement used for Attitudes was Likert scale and explained the consumer's behavior towards mobile marketing. The factors identified through the study will provide insights into Consumer buying behavior via mobile platforms. The analytical tool SPSS has been used for analysis by using methods …
Development Of A Maintenance System Based On Web And Mobile Technologies, Jaime Campos, Erkki Jantunen, Om Prakash
Development Of A Maintenance System Based On Web And Mobile Technologies, Jaime Campos, Erkki Jantunen, Om Prakash
Journal of International Technology and Information Management
The paper reports the development of an e-monitoring and maintenance system based on web technology and mobile device, PDA. Rarity of experts led to the application of artificial intelligence and later, distributed artificial intelligence for condition monitoring and diagnosis of machine condition. Recently, web technology along with wireless communication is emerging as a potent tool in maintenance. It facilitates obtaining of the desired information by the relevant personnel at any time wherever he may be. The paper first describes the web and mobile architecture that formed the basis of the system and ICT tools used to communicate among the different …
Strategic Alliances In Greek Mobile Telephony, Ioanna Stoili, Anastasios A. Economides
Strategic Alliances In Greek Mobile Telephony, Ioanna Stoili, Anastasios A. Economides
Journal of International Technology and Information Management
The mobile telephony market is a very competitive market. Mobile telephony companies try to expand by forming strategic alliances with companies from various industries. The objective of this paper is to analyze the motives, the actions and the results of the collaborations and alliances of two Greek mobile telephony companies (Cosmote and Vodafone Hellas). In addition, this paper illustrates examples of how the technology change and the technological convergence (Internet, computers, and mobile telephony) affected and activated the proliferation of these alliances. The entry of I-mode and Vodafone Live! in the Greek market caused an increase in the number of …
Xml: Gateway For Data Mobility And Universal Connectivity, Emmanuel Uzoma Opara
Xml: Gateway For Data Mobility And Universal Connectivity, Emmanuel Uzoma Opara
Journal of International Technology and Information Management
Extensible Markup Language (XML) started as an effort to simplify the standard Generalized Markup Language (SGML), which was the International Organization for Standardization’s (ISO) standard for defining data vocabularies. This study investigates XML technology as a substitute to SGML that would be Web friendly, and easy to learn and use while supporting a variety of applications for faster and more efficient data mobility on the Web. It describes several compelling reasons why XML is a useful technology for representing structured data mobility. XML is a markup language used for data structure in a textual form. A specific goal of XML …