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California State University, San Bernardino

Business Administration, Management, and Operations

Customer relations

Articles 1 - 2 of 2

Full-Text Articles in Business

Customer Satisfaction In Communicating With Reservation Staffs Of Thai Airways International, Alina Homsangpradit Jan 2003

Customer Satisfaction In Communicating With Reservation Staffs Of Thai Airways International, Alina Homsangpradit

Theses Digitization Project

The purpose of this research study is to investigate the correlation between the level of customer satisfaction and demographic data. The correlation between the level of customer satisfaction towards THAI'S reservation staff and customer's attitude, and the communication behavior of THAI's reservation staff.


Banking Programs For Employer Clusters The Benefits Of A Territory Based Sale Program, Ana Elsa Montes Jan 2003

Banking Programs For Employer Clusters The Benefits Of A Territory Based Sale Program, Ana Elsa Montes

Theses Digitization Project

The purpose of this project is to gain a better understandng of the sales opportunities available to credit unions through business-to-business relationship selling. This cluster-based approach will focus on techniques and tactics to increase sales. The project differentiates the market by companies in Riverside and San Bernardino Counties, referred to as the Inland Empire. The project will reveal the benefits of instituting a territory based sales program similar to Arrowhead Credit Union's that encourages sales professionals to learn about their region's nuances. More importantly, it addresses the advantages of relationship selling over numbers based selling.