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California State University, San Bernardino

Business Administration, Management, and Operations

Consumer satisfaction

Publication Year

Articles 1 - 3 of 3

Full-Text Articles in Business

Customer Relationship Management: A Financial Perspective, Dwain Eldred Lowther Jan 2004

Customer Relationship Management: A Financial Perspective, Dwain Eldred Lowther

Theses Digitization Project

This paper focuses on methods for financial institutions to perform precise customer level analysis to anticipate customers' evolving financial needs and maximize the lifetime value of each customer relationship. The paper proposes software packages that analyze customer relationship management from a financial perspective.


Customer Satisfaction In Communicating With Reservation Staffs Of Thai Airways International, Alina Homsangpradit Jan 2003

Customer Satisfaction In Communicating With Reservation Staffs Of Thai Airways International, Alina Homsangpradit

Theses Digitization Project

The purpose of this research study is to investigate the correlation between the level of customer satisfaction and demographic data. The correlation between the level of customer satisfaction towards THAI'S reservation staff and customer's attitude, and the communication behavior of THAI's reservation staff.


Quality Management, Derbas Jarrah Alomar Jan 2001

Quality Management, Derbas Jarrah Alomar

Theses Digitization Project

The objective is to provide a better understanding of quality management, how it is used, and the contributions that it can make to an organization's profitability.