Business Commons^™

"Say What You Can't" By Nick Oliveri, Nicholas Oliveri

Capstone Projects and Master's Theses

As a writer, Yeorbin both benefited from and competed against artificial intelligence. He shivered a bit but maintained a painful interest in what the video had to say. He thought it ironic that computer scientists were some of the first ones to suffer from artificial intelligence’s jet sweep of human labor. They’re supposed to be the anointed ones. Software engineers are supposed to be the ones with the guaranteed jobs. What’s happening?

The Need For Volunteer Engagement, Brittney Portillo

Capstone Projects and Master's Theses

Although there are a large number of non-profit organizations and volunteer opportunities available, there is a lack of volunteer engagement within organizations making it difficult to complete mission goals. This project was implemented and completed by Community Builders for Monterey County executive director and intern. Community Builders for Monterey County is a 501c(3) non-profit organization that was created to connect volunteers to different non-profit organizations around Monterey County. This project was created with the purpose of assessing potential volunteer needs in a survey style form in order to better understand how to get volunteers more engaged. The project resulted in …

Interfaces, Modularity And Ecosystem Emergence: How Darpa Modularized The Semiconductor Ecosystem, Jennifer Kuan, Joel West

College of Business Faculty Publications and Presentations

Scholars have identified the pivotal role that modularity plays in promoting innovation. Modularity affects industry structure by breaking up the value chain along technical interfaces, thereby allowing new entrants to specialize and innovate. Less well-understood is where modularity comes from. Firms seem to behave consistently with the theory in some settings, especially the information technology sector, but not in others, such as automobiles. Here we show how the government has a role to play in generating open interfaces needed for modularity, utilizing a case study of the semiconductor industry from 1970 to 1980. We show how the Defense Department's support …

Quantifying Impacts Of Competition And Demand On The Risk For Fertilizer Plant Locations, William W. Wilson, Sumadhur Shakya

College of Business Faculty Publications and Presentations

Fertilizer is an essential commodity traded in international and domestic markets and spatial competition is important feature impacting interfirm rivalry. In the case of North American fertilizer, numerous plants have been announced to either expand or open new plants (nitrogenbased fertilizer plants), exerting competitive pressures on an industry with surplus capacity but highly competitive in terms of production costs and technology. Proposed new plants and expansions are being induced by changes in the composition of crops, changes in the price of natural gas which affects the cost of producing domestic anhydrous ammonia. Developments in the fertilizer industry have become more …

Neuromarketing As A Scale Validation Tool: Understanding Individual Differences Based On The Style Of Processing Scale In Affective Judgements, Meng-Hsien (Jenny) Lin, William Jones, Terry L. Childers

College of Business Faculty Publications and Presentations

This paper revisits a well-cited and widely applied consumer scale, Style of Processing (SOP) (Childers et al., Journal of Consumer Research, 1985, 12, 125), that has been used to investigate individual differences in processing visual versus verbal information in marketing. The scale has advanced knowledge in fields related to marketing communications, product development, psychology, advertising, education and learning theories, shedding light on our understanding of consumer psychology related to persuasion, comprehension, memory, and other consumer cognitive processes involving information. In a research dialog that took place in 2008, a need for further SOP validation was suggested using a neuromarketing approach. …

Editorial: Personalism And Moral Psychology: Re-Humanizing Economies And Organizations, Kleio Akrivou, Caleb Bernacchio, Domenec Melé, Germán Scalzo

College of Business Faculty Publications and Presentations

No abstract provided.

Editorial: Macintyrean Virtue Ethics For Organizations, Work And Employment: What More And What Else?, Caleb Bernacchio, Geoff Moore, Angus Robson, Marta Rocchi

College of Business Faculty Publications and Presentations

No abstract provided.

Digital Technologies And The Future Of Work: An Agent-Centred Ethical Perspective Based On Goods, Norms, And Virtues, Marta Rocchi, Caleb Bernacchio

College of Business Faculty Publications and Presentations

The ethical analysis related to the impact of digital technologies on the future of work needs to be conducted considering the theoretical diversity of ethics. After reviewing prominent existing approaches to ethics (utilitarianism, deontological ethics, virtue ethics), this chapter suggests the need for an agent-centred ethical perspective based on goods, norms, and virtues for the evaluation of ethical issues related to digital technologies and their impact on the future of work. Different examples illustrate the merits of this approach, helping to untangle complex issues concerning the relationship between the nature and scope of digital technologies, regulatory needs within the new …

Branding For Hope Services, Roberta Garcia

Capstone Projects and Master's Theses

Hope Services is a 501(C)(3) nonprofit organization located in Seaside, California. Hope Services was in need of a new marketing and branding plan in order to reach more people throughout the various communities that are being served. The first contributing factor is limited outreach throughout the community, the consequence to that is low client rates which brings less staff. The second contributing factor is limited caseworkers, the consequence is low levels of applications being accepted or seen. The last contributing factor is limited access to technology, the consequence is low levels of knowledge of resources for possible clients. The capstone …

The Value Of A Policies And Procedures Manual In Nonprofit Organizations, Teresa Holman

Capstone Projects and Master's Theses

Nonprofit Connection is a new 501 (c)(3) nonprofit organization, serving as a volunteer hub, linking nonprofit ideas, organizations, and resources, located in Santa Cruz County. Nonprofit Connection supports collaboration, organizational success, and aims to assist as a liaison in the process of delivering services to people in need. The problem with a newly established non-profit organization is the nonexistence of structure. This project addresses the problem by providing written volunteer procedures regarding the required duties of each volunteer position, yearly evaluation forms to determine the quality of work, and NPC policies on ethics, professional conduct, and legal guidelines that require …

Organizational And Team Culture As Antecedents Of Protection Motivation Among It Employees, Shwadhin Sharma, Eduardo Aparicio

College of Business Faculty Publications and Presentations

The rapid development of technology and information systems has led to higher information security-related issues in an organization. The age of remote working (i.e., telecommuting) has further increased information security related incidents that need to be adequately addressed. This paper extends the protection motivation theory by drawing insights from organizational and institutional theory literature to examine how organizational culture and subcultures such as team culture impact information security compliance. The primary objective of this study is to understand the impact of the dimensions of organizational culture and team culture on employees’ perceived threats and coping motivation associated with information security …

The Virtues Of Covid-19 Pandemic: How Working From Home Can Make Us The Best (Or The Worst) Version Of Ourselves, Marta Rocchi, Caleb Bernacchio

College of Business Faculty Publications and Presentations

The combined effect of technological innovations in the workplace and the lockdowns imposed by the COVID-19 pandemic has rapidly increased the prominence of remote working, with an undeniable impact on both business and society. In light of this organizational and sociological change, this article analyzes how this renewed work environment can be the place where workers can develop several relevant virtues, specifically moderation, integrity, and mercy. This new environment may also present the opportunity to develop a number of opposing vices, which are also explained and analyzed. The article concludes by suggesting some implications for managers who wish to promote …

Value Creation And The Internal Goods Of Business, Caleb Bernacchio, Robert Couch

College of Business Faculty Publications and Presentations

In his early work, Moore argues that business itself was a MacIntyrean practice. He later rejected this view in response to criticisms from Beadle and others. Most subsequent work, including that of Moore, adopted a view of organizations, including firms, as institutions that house a core practice. We first recount Moore’s early view, defend and it from various criticisms. We then briefly review research in management and finance arguing that this research supports a view of business consonant with Moore’s early view. Thus, we argue that business is a distinct practice that integrates various productive and auxiliary practices to facilitate …

Does Macintyre's Moral Sociology Presuppose A Personalist Moral Psychology? Macintyre And Tomasello On Moral Psychology, Caleb Bernacchio

College of Business Faculty Publications and Presentations

Alasdair MacIntyre has developed a theory of virtue ethics that is closely integrated with sociology and organization studies. While rejecting reductive views of the virtues, MacIntyre appeals to their functional role in facilitating collaboration as a basis for justifying their normative requirements. This raises the question of how agents within cooperative contexts come to appreciate their intrinsic value. I argue that MacIntyre's account of the virtues is undergirded by an implicit personalist moral psychology. To make this evident, I draw upon the account of moral psychology developed by Michael Tomasello, who argues that a sense of moral obligation is generated …

Feedback Loops At Use In Non-Profit Organizations, Chantal Guerra

Capstone Projects and Master's Theses

Community Bridges serves clients of all ages across Santa Cruz County through ten programs which address the needs of clients across different life stages. Serving a diverse change of client population it can become difficult to ensure client satisfaction and the agency mission is being fulfilled across all programs. The lack of a benchmark to measure overall client satisfaction does not allow for the agency to measure for discrepancies and build on continuous quality improvement. This capstone project will create a high quality client feedback loop that creates a centralized survey for the ten programs of Community Bridges. This will …

Climate Change And Cop26: Are Digital Technologies And Information Management Part Of The Problem Or The Solution? An Editorial Reflection And Call To Action, Yogesh K. Dwivedi, Laurie Hughes, Arpan Kumar Kar, Abdullah M. Baabdullah, Purva Grover, Roba Abbas, Daniela Andreini, Iyad Abumoghli, Yves Barlette, Deborah Bunker, Leona Chandra Kruse, Ioanna Constantiou, Robert M. Davison, Rahul De’, Rameshwar Dubey, Henry Fenby-Taylor, Babita Gupta, Wu He, Mitsuru Kodama, Matti Mäntymäki, Bhimaraya Metri, Katina Michael, Johan Olaisen, Niki Panteli, Samuli Pekkola, Rohit Nishant, Ramakrishnan Raman, Nripendra P. Rana, Frantz Rowe, Suprateek Sarker, Brenda Scholtz, Maung Sein, Jeel Dharmeshkumar Shah, Thompson S.H. Teo, Manoj Kumar Tiwari, Morten Thanning Vendelø, Michael Wade

College of Business Faculty Publications and Presentations

The UN COP26 2021 conference on climate change offers the chance for world leaders to take action and make urgent and meaningful commitments to reducing emissions and limit global temperatures to 1.5 °C above pre-industrial levels by 2050. Whilst the political aspects and subsequent ramifications of these fundamental and critical decisions cannot be underestimated, there exists a technical perspective where digital and IS technology has a role to play in the monitoring of potential solutions, but also an integral element of climate change solutions. We explore these aspects in this editorial article, offering a comprehensive opinion based insight to a …

Crisis And Non-Crisis Short Selling And Bank Enforcement Actions, Leslie Boni, J. Chris Leach, Reilly S. White

College of Business Faculty Publications and Presentations

Employing standard informed trading intuition, we develop testable hypotheses regarding short selling before and after bank enforcement action (EA) initiations. For U.S.-listed bank firm data for 2007 to 2012, we find strong support for differentiated short seller activity and skill in crisis versus non-crisis periods. In financial crises, short sellers predominantly position prior to EAs. The EA initiations then act as information-homogenizing and profit-taking events reducing incentives to remain positioned. In contrast, EAs in non-crisis periods appear to serve as wake-up calls that attract additional short selling. Our findings offer potentially important insights for regulators considering short sellers’ reactions to …

The Role Of Precision Agriculture In Food Security, Bruce Erickson, Scott W. Fausti

College of Business Faculty Publications and Presentations

Precision agriculture (PA) is the application of information technology to better manage crop and livestock production, heralded as another tool to advance food security around the world. Precision agriculture has the potential to increase productivity, improve resource allocation for inputs such as pesticides, fertilizers, water, feed, and labor, provide for more stable production, and reduce agricultural production's environmental effect. But PA is an approach that can be very different depending on farm characteristics, such as crops and livestock raised, farm size, management, the farms’ access to technical support, and the characteristics of the operator such as age and education. As …

Increasing The Importance Of Sleep Education In College Students, Mireya Ysena Cortez

Capstone Projects and Master's Theses

What is sleep education? How can one take accountability in teaching college students the importance of sleep and the effects on their overall health and wellbeing? By implementing sleep knowledge in school curriculums, especially in emerging adults, will aid gaps within the educational system. In a culture of "pulling all nighters," university students risk detrimental health risks and psychological issues during college and throughout the rest of their life. The purpose of this project is to shed light on the issue of Increasing the importance of sleep education in college students. In an environment that entails a high degree of …

The Use Of Social Media For Marketing By Independent Musicians, Jessica E. Martinez

Capstone Projects and Master's Theses

Many musicians have social media presences, but not many know how to begin or how to market their music. Instead, artists find themselves searching for other forms to help them market their music. This leads them to overspend on expensive services in hopes that they can get their names more known. Musicians may feel discouraged when they don’t see the results they hope for, especially online and with other competitors. Because of this, musicians feel less confident in their success in the music industry. There is an imbalance between what the musician wants to achieve and what they need. …

Agreement Success Plan, Miranda Holtz

Capstone Projects and Master's Theses

Monterey County Health Department’s Administration Bureau works with contracts and agreements for the Public Health Bureau, which detail what services programs will complete so that they can receive funding or maintain a partnership with the County. The problem was that a large portion of the management analyst’s time was dedicated towards technical support for agreements. The Agreement Success Pan is aimed to increase efficiency by aiding program staff with agreements through a Prezi, which is similar to a self-paced webinar. The project had three phases; interviews of program supervisors or managers, gathering supporting documents, and final launch. Afterward, a questionnaire …

Twitter Vs. Zika—The Role Of Social Media In Epidemic Outbreaks Surveillance, Mohamed Abouzahra, Joseph Tan

College of Business Faculty Publications and Presentations

Objective: The risk of global epidemic outbreaks led to the development of epidemic tracking services dedicated to track and warn against them. Despite the usefulness of these services, they suffer from shortcomings that impact their efficiency. This study examines the efficacy of social media in epidemic outbreak surveillance by studying Twitter users’ behavior related to the Zika virus outbreak in 2015–2016 and how this behavior can be used to track and predict Zika virus.

Methods: We collected 67,0 0 0 tweets in English and Spanish under the hashtag #Zikavirus and #Zika in the period from October 1st , 2015 to …

Animals In Our Lives: An Interactive Well-Being Perspective, Nancy V. Wünderlich, Jill Mosteller, Michael B. Beverland, Hilary Downey, Karen Kraus, Meng-Hsien (Jenny) Lin, Henna Syrjälä

College of Business Faculty Publications and Presentations

Humans have long interacted with animals. Recently, market-based responses to societal challenges, including loneliness and mental well-being include the use of animals. Considerable research concerning consumer–animal relationships has also examined the benefits (micro, meso, and macro) of human-animal interaction and companionship. However, much of this research is fragmented and lacks a broader organizing framework. It also suffers from an anthropomorphic bias, whereby the interests of animals are excluded. To address this, we provide a macromarketing perspective on consumer–animal relations and explore the interdependencies of consumer–animal relationships on consumer, animal, and community well-being. We introduce and apply the Interactive Well-Being framework …

Evaluation Of The Clerical Triage Pilot Program’S Implementation Process, Jacqueline Torres

Capstone Projects and Master's Theses

The Monterey County Department of Social Services (MCDSS) has created a pilot program to their caller system in an effort to increase the caller satisfaction. The name of this pilot program is the Clerical Triage pilot program; which will be implemented at the administrative area of MCDSS. This capstone project will focus on following the implementation of the Clerical Triage Pilot Program and the short term results that occurred. This project gives a clear representation of how an implementation will look like if implemented to a caller system. The results will affect the call volume, and caller wait time; this …

Day Worker Center: Employer And Client Engagement, Anayeli Avalos

Capstone Projects and Master's Theses

The Day Worker Center of Santa Cruz County is a component of the Community Action Board (CAB), a non-profit organization that has been providing services to eliminate poverty. CAB offers the program, administrative, and fiscal oversight to the Day Worker Center. The County of Santa Cruz is facing a high rate of unemployment, which is affecting the community. What contributes to the problem is low awareness of community knowledge about employment services. Also, the undocumented community that finds it hard to trust services because they think they can get deported. In addition, the issue can cause consequences such as health …

2017 - Monterey County Historical Society - Hornbeck Collection Wpa Notebooks And Folders Inventory.Pdf

Related Research and Documents

A series of notebooks and folders containing information regrading California land grants, patented grants, missions, diseños, expedientes, Mission manuscripts

2017 - Monterey County Historical Society - Hornbeck Collection - Microfilm Inventory.Pdf

Related Research and Documents

A collection of microfilm donated to the Monterey County Historical Society by Dr. David Hornbeck dealing with California history, land use, land grants, land patents, ranchos and missions.

2019 - Monterey County Historical Society - Hornbeck Collection - Book Inventory

Related Research and Documents

Over 1200 books pertaining to, among other things, the history of California, California missions, geography, Spanish and Mexicans in the United States and California, California Indians, U.S. history, computer technology used in mapping, data use and interpretation

2019 - Monterey County Historical Society - Hornbeck Collection - Documents And Research Inventory

Related Research and Documents

Research and documents accumulated by Dr. David Hornbeck throughout his career pertaining to the history of California, the inhabitants, colonization and missions that he donated to the Monterey County Historical Society.

Socioecological Influences On Concussion Reporting By Ncaa Division 1 Athletes In High-Risk Sports, Steven R. Corman, Bradley J. Adame, Jiun-Yi Tsai, Scott W. Ruston, Joshua S. Beaumont, Jessica K. Kamrath, Yanqin Liu, Karlee A. Posteher, Rikki Tremblay, Lisa J. Van Raalte

College of Business Faculty Publications and Presentations

Concussion among athletes is an issue of growing concern, with efforts underway to improve detection, diagnosis, and treatment. Success depends on communication by athletes, as brain-related symptoms are often not outwardly visible. Education programs to increase reporting behavior have not been successful to date. In accordance with the socioecological approach to health, we argue that multiple levels of influence on student athletes must be addressed, and report a multi-dimensional, mixed-methods research project conducted to identify possible points of intervention into changing the culture of concussioninjury reporting among collegiate athletes. Using quantitative, qualitative and interpretive methods, we examine the individual-level vested …