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Full-Text Articles in Business
Clueless: Revolutionizing Sustainable Fashion And Combating Overconsumption, Tanya Ravichandran
Clueless: Revolutionizing Sustainable Fashion And Combating Overconsumption, Tanya Ravichandran
Graphic Communication
“Clueless” revolutionizes sustainable fashion by combating wardrobe overconsumption and the industry’s carbon footprint, using AI to suggest personalized outfits from existing wardrobes tailored to weather and wear history. It enhances user engagement through features like outfit ‘shuffle’ and provides insights into wardrobe utilization and carbon impact.
It’s more than an app; it’s a step towards a greener wardrobe and a healthier planet.
Assessing The Need For Personalized, Jewelry-Based Customer Loyalty Programs Within Top Las Vegas, Nevada Luxury Casino Resorts, Melissa Brick
Assessing The Need For Personalized, Jewelry-Based Customer Loyalty Programs Within Top Las Vegas, Nevada Luxury Casino Resorts, Melissa Brick
Recreation, Parks, and Tourism Administration
Luxury markets have begun to expand from material items into places, experiences, and lifestyles. As the popularity of the luxury travel increases, resorts may benefit from incorporating some type of luxury aspect into a guest’s stay. The purpose of this study was to assess the current need for personalized, jewelry-based, luxury customer loyalty programs focused on wealthy visitors to resort casinos in Las Vegas, Nevada. The researcher created an over the phone interview script and interviewed representatives from 15 top luxury resort casinos in Las Vegas, NV. Existence of customer loyalty programs and ‘high-roller’ customer loyalty programs were found to …
Consumer Purchase Decisions Regarding Screw Cap Wines, Lauren M. Jeter
Consumer Purchase Decisions Regarding Screw Cap Wines, Lauren M. Jeter
Master's Theses
Screw cap wine closures provide many benefits in maintenance of wine quality over time, however acceptance of their use by purchasers has varied. This work first investigates how factors like age, gender, income and education affect the decision to purchase screw cap wines and to what extent these factors impact consumer decisions to bring screw cap wine to various social settings. The results of a questionnaire pooling attitudes and behaviors of wine purchasers (n=319) indicate that factors such as age, wine knowledge, income and gender influence a consumer’s decision to purchase screw cap wine. Education and income positively impact the …
Communication Within The Packaging Industry, Lauren K. Soares
Communication Within The Packaging Industry, Lauren K. Soares
Graphic Communication
The purpose of this study was to show the potential that strategic packaging communication could have on attracting a larger client base. Through revealing current packaging innovations and the psychology behind it, a business should be well informed on how to appeal to the maximum amount of customers.
The study consisted of elite and specialized interviewing of industry experts in order to get an inside look at packaging and how companies are using it to communicate to their target markets. The next step was to survey this targeted customer base and discover the psychology behind their purchases and what is …