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Cost-Benefit Analysis Of Studying Spanish And Construction In Tandem, Daniel Joseph Eide
Cost-Benefit Analysis Of Studying Spanish And Construction In Tandem, Daniel Joseph Eide
Construction Management
Does Spanish bilingualism have measurable fiscal value in the U.S. construction industry? Studying and becoming proficient in Spanish is feasible, affordable, and can be accomplished at Cal Poly in conjunction with a Construction Management major. In a dynamic industry that values versatile employees, where communication is key to success, the capability of speaking Spanish is a substantial value-add in the workforce. Using qualitative and quantitative data analysis, it is concluded that individuals who possess English and Spanish-speaking abilities in the U.S. construction industry can expect a 3 percent wage premium when compared to English-only speakers. This study weighs the costs …
Implementing Assessment In An Outcome-Based Marketing Curriculum, Norm A. Borin, Lynn E. Metcalf, Brian C. Tietje
Implementing Assessment In An Outcome-Based Marketing Curriculum, Norm A. Borin, Lynn E. Metcalf, Brian C. Tietje
Marketing
This article describes the development and implementation of assessment in our new outcome-based marketing curriculum (described fully in Borin, Metcalf, and Tietje 2007). Outcomes for the marketing curriculum were specified at the program, department, course, and lesson levels. Direct embedded assessments as well as indirect assessment methods were used to gauge student achievement. Results indicate that, on both self-reported (indirect) and direct, as well as non-embedded and embedded assessments, significant value-added learning occurred. We chronicle the stages in developing and implementing an assessment plan, and reflect on our experiences in the process to provide a roadmap for other marketing departments …