Business Commons^™

Campaign In A Box: Creating A Universal Public Relations Plan For Community Success For Any Small Business, Emily Branson

Journalism

No abstract provided.

An Examination Of Branding Strategies For Selected Major League Baseball Organizations, Kaitlyn Defanti

Recreation, Parks, and Tourism Administration

The implementation of successful branding strategies is crucial for all sport organizations to enhance revenue, sponsorships, and brand loyalty. To facilitate successful practices, it is important that organizations are aware of the most common branding strategies as well as the strategies of their competitors. The purpose of this study was to examine the best practices of branding strategies for the five Major League Baseball franchises in the state of California. Data were collected from five selected Major League Baseball teams. The instrument utilized in this study was a checklist covering branding strategies with an additional section for notes. The results …

An Examination Of The Best Practices Of Experiential Marketing In Selected Popular Beverage Companies, Taylor Matthews

Recreation, Parks, and Tourism Administration

In recent years, marketing efforts have shifted from traditional marketing strategies toward experiential marketing in order to ensure that consumers become emotionally attached to a brand. Experiential marketing strategies help companies create relationships with consumers and engage them through unique and memorable experiences. The purpose of this study was to examine the use of experiential marketing in three popular beverage companies. The research for this study was conducted using a best practices matrix created by the researcher, which examined experiential marketing strategies for selected popular beverage companies in the soft drink industry. The results of this study indicate that each …

Examining Official Supporter Groups: A Case Study Of The Cal Poly Men's Soccer Program, Kevin Mould

Recreation, Parks, and Tourism Administration

Official supporter groups are a critical component of any athletic program. One sport in which this concept is particularly apparent is soccer, a large part of the athletic culture at Cal Poly, San Luis Obispo. In order for these supporter groups to function at their highest level, they must be continually evaluated. The purpose of this study was to evaluate the official supporter groups of the Cal Poly Men’s Soccer program. Data were collected online from websites and social media outlets associated with each of Cal Poly Soccer’s official supporter groups, the Green Army and the Manglers. The instrument used …

Weddings And Sustainability: A Case Study Examining Green Practices At Green With Envy Events, Jessica Roth

Recreation, Parks, and Tourism Administration

Green with Envy Events is a sustainable event planning company based out of San Diego, California. This company was used when conducting a case study examining sustainable wedding practices. The research was gathered using internet research, academic journals, and information from the Green with Envy Events website. The company demographics were examined and the company’s sustainable practices were analyzed by comparing various aspects to a complete checklist. It was found that there are numerous sustainable materials and services that can be used, that sustainable materials and services are a better option than non-sustainable materials and services, and that the company …

Pacific Coast Producers: Picked And Canned At The Peak Of Ripeness, Alondra Bains, Brandon Hunt, Amanda Nichols, Xavier Rodriquez

Case Studies in Agribusiness

Pacific Coast Producers is a cooperative which processes, packs and ships tomatoes, peaches, pears and grapes. It started in 1971, when the bankruptcy of U.S. Products forced ten ranchers to look for a new outlet for their produce. They have since grown into a major co-packer, supplying over 5,000 labels for retailers across the U.S. As a California based packer, they face a number of issues, including environmental concerns, labor shortages and water supply reliability. However, their long-term outlook is positive

Future Fruits Mandred Acreage Projection, Kirstin Hodges, Joey Roedl, Tom Nichols, Matt Hyre

Case Studies in Agribusiness

Future Fruits, an agribusiness that leases fruits such as Lemora, Red Star Navel, Red Nules and the Mandared, is outlined, along with the career of Peter Alvitre, a serial entrepreneur. A key issue is how to promote and license the Mandared; in particular, how to control the supply of Mandared in order to maximize returns.

Sierra Nevada Brewing Company: Pioneering Craft Beer In America, Connor Deck, Josh Heinicke, Michael Hoo, Bianca Ramirez

Case Studies in Agribusiness

No abstract provided.

Opolo Vineyards Sip Certification Analysis, Brett Champlin, Ashley Edwards, Megan Jonson, Sebastian Silveira

Case Studies in Agribusiness

The case explores what led Opolo Winery to become a Sustainability in Practice winery.

Opolo Vineyards Sip Certification Analysis, Brett Champlin, Ashley Edwards, Megan Jonson, Sebastian Silveira

Case Studies in Agribusiness

Opolo Vineyard decided to pursue a "Sustainability in Practice" certification for their winery operation. The process is discussed along with how Opolo plans to communicate what the certification means.

Feasibility Analysis Of A Hop Farm In Edna Valley, Ca, Brandon James Spreafico

Agribusiness

No abstract provided.

Agribusiness Department Recruitment Study, Zoe Alyssa Sanchez

Agribusiness

The Agribusiness (AGB) Department within the College of Agriculture, Food, and Environmental Sciences (CAFES) of California Polytechnic State University (Cal Poly) is interested in understanding why AGB freshmen are motivated to choose AGB as their major. Consequently, this recruitment study was undertaken to assist the Department in determining why freshmen chose AGB as their major. This study also attempts to assist the Department in understanding freshmen’s overall experience applying to Cal Poly and their perceptions related to agricultural business.

Two surveys were created and used to collect data on freshmen’s overall application experience and perceptions surrounding agricultural business. The collected …

Survey Research Of The Canned Craft Beer Industry, Scott Taylor Hogland

Agribusiness

This study on the canned craft beer industry was done to see whether or not a significant correlation between one’s age and their willingness to purchase craft beers in cans exists. Furthermore, it sets out to test how creating further consumer awareness highlighting the beneficial aspects of cans versus bottles could affect one’s purchasing decisions.

In order to test the hypothesis that millennials are more open to purchasing canned craft beer, the statistical analysis software SPSS has been utilized. Frequencies have been run on every survey question to obtain an analysis of the entire population. Chi-square variance tests and independence …

2013 Performance Horse Sale At The Cal Poly Equine Center, Jennifer Rauch

Animal Science

No abstract provided.

A Study On Rebranding Strategies, Megan Bryant

Graphic Communication

This project is a study on rebranding strategies. Companies go through a rebrand to change their strategy and direction. Many companies succeed by going through these processes, while many others fail.

In addition to extensive research on past company rebrands, a questionnaire was conducted on a sample of 25 individuals of various ages about their experiences with brands and rebranding in order to compare their responses with actual company decisions.

Participants provided insight on their own personal behaviors, decisions, and perceptions about brands and purchasing products. The study concluded that, on average, quality was more important than price in almost …

Carton Clamp Methodologies And The Effects On Load Containment And Retention, Tyler D. Blumer

Master's Theses

ABSTRACT

Carton Clamp Test Methodologies and the Effects on

Load Containment and Retention

Tyler Don Blumer

A carton clamp is an alternative device for moving packages and material. Instead of using iron tines like that of a conventional forklift, a carton clamp uses two large aluminum platens to slightly compress and secure the load for handling. This is advantageous as it allows operators to move layers of a unitized load individually, and eliminates the need for a pallet when handling full unitized loads. When using a carton clamp attachment, it is often difficult for operators to accurately gauge the amount …

State Bred Event Days Effect On Attendance And On-Track Wagering In Comparison To Open Race Day Counterparts, Cynthia C. Gumber

Master's Theses

Since 1978 casino and gaming facilities in the United States have grown substantially. Drawing outside customers has helped to improve the local communities surrounding the gaming facilities. In a similar fashion, United States horse racing aims at increasing traffic and wagering at race tracks throughout the United States (but unlike casinos little expansion). Along with the fiscal impact to the United States, the horse racing industry has created thousands of jobs, and the industry is experiencing continual growth in nominal gross wagering. Many state’s have breeder programs that enhance purses and horses bred and raced in- state. The goal of …

The History Of Trial Gardens, Hallie Schmidt

Horticulture and Crop Science

Essay explores the history of home gardening and seed industry in America and the conditions that led to the development of the All-America Selections.

Business Strategy For A Newly Designed Husk Fly Trap, Taylor Denney

BioResource and Agricultural Engineering

This senior project discusses the analysis, evaluation and business strategy for a newly designed Husk Fly Trap from Ag Chem Wholesalers located in Yuba City, California. This prototype is designed to hold 2 to 3 weeks’ worth of Ammonium Carbonate and alleviate the hassle of monitoring the Walnut Husk Fly. This system is cost affective, able to hold the same amount, or 2 – 3 weeks, of Ammonium Carbonate as a “supercharged” trap. The Prototype Trap is easier to handle by not having to replace blown away traps or ruined sticky cards saving Pest Control Advisors time and allowing them …

Design And Cost Analysis Of A Wetland Project, Matthew Rolen

BioResource and Agricultural Engineering

This senior project discusses the cost and design of a thirty acre wetland habitat project. This project demonstrates the importance that wetlands play for waterfowl as well as wildlife. The project will also discuss the changes made to the habitat and the importance of that. Also the unique design of the habitat will be explained. The main purpose of the project is the cost analysis of it. The budget of the project and the funding it takes to develop or preserve such a project.

Lunalight - Bringing Light To The Expanding World, Gabriela M. Igel, Daniel J. Patrick, Kimberley M. Smith

Materials Engineering

The LunaLight, a solar rechargeable light and cell phone charger, addresses the lack of access to electricity faced by 1.4 billion of the world’s population (International Finance Corporation). The LunaTech team has developed a product that is bright, simple, compact, versatile and competitive with existing products. Through a partnership with the non-profit organization One Million Lights, LunaTech has improved a previous team’s design to address user feedback, concerns of durability, and manufacturability.

The LunaLight design includes a 5 component plastic housing held together by 4 screws, a surface mounted PCB, a lithium-ion (Li-Ion) battery, one high-brightness LED, a solar panel, …

Assessing The Need For Personalized, Jewelry-Based Customer Loyalty Programs Within Top Las Vegas, Nevada Luxury Casino Resorts, Melissa Brick

Recreation, Parks, and Tourism Administration

Luxury markets have begun to expand from material items into places, experiences, and lifestyles. As the popularity of the luxury travel increases, resorts may benefit from incorporating some type of luxury aspect into a guest’s stay. The purpose of this study was to assess the current need for personalized, jewelry-based, luxury customer loyalty programs focused on wealthy visitors to resort casinos in Las Vegas, Nevada. The researcher created an over the phone interview script and interviewed representatives from 15 top luxury resort casinos in Las Vegas, NV. Existence of customer loyalty programs and ‘high-roller’ customer loyalty programs were found to …

Recreation Displacement Of Bass Fishermen From Central Coast Lakes, Erin Gray

Recreation, Parks, and Tourism Administration

The purpose of this study was to assess the impacts of aquatic invasive species preventative measures on recreation displacement of bass fishermen from Central Coast lakes. A self-administered questionnaire was distributed to participants at a local bass fishing tournament. Thirty-six respondents completed the questionnaire. The results indicated that boat inspection procedures do not necessarily cause bass fishermen to displace. This study found that fishermen are likely to avoid recreating at a Central Coast lake in fishing practice conditions rather than in tournament conditions, and are likely to avoid tournaments at their least favorite lake if boat inspection procedures take too …

Environmental Sustainability Practices In The Hospitality Industry Of Orange County, California, Lauren Doherty

Recreation, Parks, and Tourism Administration

The hospitality industry is growing rapidly in its practice and implementation of green initiatives in order to preserve the natural environment and successfully meet the needs and desires of green-minded consumers. The purpose of this study was to assess the environmental sustainability practices in the hotel and special events industries of Orange County. Data was collected from participants representing seven different hotel and event venues in Orange County. The instrument used consisted of semi-structured, with some forced-choice interview questions pertaining to the sustainability practices of each property. The results indicated that the seven properties are actively establishing and practicing environmental …

Sustainability Trends For Museums, Zoos, And Aquariums: A Website Evaluation, Alison Sunahara

Recreation, Parks, and Tourism Administration

Sustainability is an emerging trend that is accessible through programs and practices for the public and organizations. Museums, zoos, and aquariums exhibit and maintain collection pieces for observation and study. The purpose of the study was to analyze the top museum, zoo, and aquarium websites to determine their sustainability practices. This study was conducted through a website checklist developed by the researcher. Data were collected using a representative sample of the top museum, zoos, and aquariums within the United States. The sample was based upon the Travel Channel’s “Top 10 Free U.S. Museums”, “America’s Wildest Zoos”, and “Best Aquariums in …

Perceptions And Motivations For Travel To California's Central Coast, Lisa Baird

Recreation, Parks, and Tourism Administration

California and its Central Coast is an extremely popular destination for international and non-Californian U.S. travelers. The purpose of this study was to determine the motivations and perceptions of international and non-Californian residents who may travel to the Central Coast of California. Data were collected through an online questionnaire. One hundred and seventeen subjects participated in this study. Non-Californian and international tourists are motivated to travel to the Central Coast to visit friends and family, and to discover and learn about an unknown destination. Perceived destination is a large reason why people choose to travel to California and the Central …

The Management Of A Home: An Analysis Of Nba Arena Management Trends, Brandon Lewis

Recreation, Parks, and Tourism Administration

Each NBA arena holds the key to the ultimate fan experience. In order for facility managers to make sure that the arena upholds that ultimate fan experience, it is critical for NBA teams to evaluate which management trends are being best utilized to create the best fan experience possible. The purpose of this study was to examine the trends in management of NBA arenas. Data were collected from the 30 National Basketball Association franchises and operators of the 29 NBA arenas. The instrument used consisted of a checklist and a section for written notes. Results from the study indicated that …

A Cost Analysis Of The Addition Of An Onion Processing Line To Taylor Farms: Salinas, California, Garett Sabaska

Agribusiness

Taylor Farms has been one of the leading foodservice companies for the past 17 years. It is looking to expand its operations to include a line that would process red and yellow onions. To determine if this expansion would prove to be profitable, a projected budget for three scenarios was created. The scenarios were formulated to account for the “normal” base period, a “worst” case scenario, and a “best” case scenario. These three scenarios would account for periods where revenues and expenses were either higher or lower than the expected averages. The initial start-up costs as well as expenses of …

Grass-Fed Dairy Steer Enterprise Analysis For Alexandre Family Ecodairy Farms, Joseph Jackson Alexandre

Agribusiness

Alexandre Family EcoDairy Farms (AFEF) is a family dairy farm, producing organic milk in northern California. In the last decade, AFEF has been expanding in value added natural food enterprises, including pastured free-range eggs, pastured pork and grass-fed beef.

This study focuses on the analysis of an organic grass-fed ground beef from dairy-beef cross steers coming from AFEF. The grass fed beef enterprise was analyzed by adopting a UC Davis cost and returns study, modifying it to AFEF production limitations and conditions. Through partial budgeting analysis, opportunity costs were discovered leading to breakeven prices for the final grass fed ground …

Feasibility Study For A Brewpub, John Galante, Daniel Price

Agribusiness

No abstract provided.