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The “Indy Way”: Lessons From Brazilian Sugarcane Ethanol And Indycar Partnership, Christian Santiago, Jane Siegler, Marcelo Martins Sa
The “Indy Way”: Lessons From Brazilian Sugarcane Ethanol And Indycar Partnership, Christian Santiago, Jane Siegler, Marcelo Martins Sa
Scholarship and Professional Work - Business
This paper explores how the Brazilian sugar-energetic processors used Indycar racing to increase exports to the United States and create value by transforming the Brazilian ethanol from a commodity fuel to an advanced biofuel, between 2009 to 2012. This case study uses the relationship between Brazilian Sugar-cane Industry Association (UNICA), Brazilian Trade and Investment Promotion Agency (APEX-Brazil), and the IndyCar Racing League (IRL), to show the ability to learn and perform in a competitive scenario. Absorptive Capacity (ACAP) theory is used to understand how the Brazilian sugar-energetic processors identified, assimilated, transformed, and exploited knowledge from this relationship, as well as …
Responsiveness In The Supply Chain: A Possible Decision-Driver For Location Of New Subsidiaries?, Ronald Tavares, Cristiane Biazzin Villar, Jane Siegler
Responsiveness In The Supply Chain: A Possible Decision-Driver For Location Of New Subsidiaries?, Ronald Tavares, Cristiane Biazzin Villar, Jane Siegler
Scholarship and Professional Work - Business
This study explores possible new drivers that may be integrated into the decision-making models for establishing the location of subsidiaries. More precisely, it seeks to answer the following research question: "Does the degree of responsiveness in the supply chain influence decisions regarding decisions the location of multinational subsidiaries?" Based on the theoretical approaches of the Uppsala School, the Eclectic and RBV, this research in the case of a large multinational agribusiness sector, aiming to explore the recent decision-drivers for the location of new subsidiaries and the influence of the current competitive market in this context.
A Systems Analysis Experiential Case Study: Repeatable Real World Problem Solving, Priscilla Arling, C. Deeter, H. Eggers
A Systems Analysis Experiential Case Study: Repeatable Real World Problem Solving, Priscilla Arling, C. Deeter, H. Eggers
Scholarship and Professional Work - Business
Many business schools today are emphasizing experiential education, particularly in undergraduate instruction, where students often have had limited exposure to business settings. While a business problem can be presented in the form of a written case study, real world projects for external clients are increasingly being incorporated into the classroom. However finding suitable clients and projects for multiple student teams each semester can be difficult.