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Articles 1 - 12 of 12
Full-Text Articles in Business
The Archway Investment Fund Semi Annual Report, December 2009, Bryant University, Archway Investment Fund
The Archway Investment Fund Semi Annual Report, December 2009, Bryant University, Archway Investment Fund
Archway Investment Fund
No abstract provided.
Mba Viewbook, Bryant University
Mba Viewbook, Bryant University
Bryant University Communications and Press
No abstract provided.
The Archway Investment Fund Semi Annual Report, April 2009, Bryant University, Archway Investment Fund
The Archway Investment Fund Semi Annual Report, April 2009, Bryant University, Archway Investment Fund
Archway Investment Fund
No abstract provided.
Product Placement And The Effects Of Persuasion Knowledge, Stephen Fitch
Product Placement And The Effects Of Persuasion Knowledge, Stephen Fitch
Honors Projects in Marketing
This study examines the effect of persuasion knowledge and cognitive busyness on attitude toward a brand embedded in a popular movie. Product placement is filling an increasingly important role in marketing strategy as conventional techniques have been rendered ineffective by their own ubiquity. Cognitive busyness was hypothesized to cause a product placement message to be processed on a superficial, peripheral level. If joined with persuasion knowledge, the subject’s lack of ability to devote resources to critically evaluate the message would activate compartmentalized knowledge of products and brands increasing the ease of this information’s mental accessibility and thus aid the formation …
Does Brand Image Or Taste Have More Influence On Consumer Preference For Energy Drinks?, Matthew Moore
Does Brand Image Or Taste Have More Influence On Consumer Preference For Energy Drinks?, Matthew Moore
Honors Projects in Marketing
In the past, numerous studies have been completed comparing brand image to product performance. In these studies it has been shown that brand image does have an effect on preferences and observers evaluate product performance differently when brand image is part of the equation. However, Generation Y is often cited as being skeptical of advertising, because they have been bombarded with media their entire lives. Therefore, this study examined a product targeted towards Generation Y, energy drinks, and compared stated brand preferences to actual product performance. The sample was 68 college students from Bryant University varying in age from 18 …
The Impact Of High Risk Propensity On Lifestyle And Consumption Behaviors, Gergely Nemeth
The Impact Of High Risk Propensity On Lifestyle And Consumption Behaviors, Gergely Nemeth
Honors Projects in Marketing
This research investigates the effects of high-risk propensity (as measured by the sensation seeking scale) on lifestyle variables such as substance use and abuse, number of sexual partners and driving behavior, and explores the consumption patterns exhibited by different risk propensity groups. An online survey with 340 participants was conducted; 64 low, 204 medium and 62 high sensation seekers were identified. High sensation seekers exhibited riskier behaviors across all lifestyle and consumption behaviors and led us to conclude that it is, in fact, a constant personality variable. We have not found a significant difference between age and sports activities one …
Evaluating Effectiveness Of Employee Attraction Strategies, Gregory Doane
Evaluating Effectiveness Of Employee Attraction Strategies, Gregory Doane
Honors Projects in Management
This project deals with the effectiveness of attraction strategies, specifically those utilized by corporate accounting firms at Bryant University. The primary concern of the research was to identify various aspects that influence the recruitment of college students and ultimately share this knowledge with the companies, subsequently rendering the recruitment process more efficient for everyone involved. In order to accomplish this task, several methods of data collection were used including surveys of companies, surveys of students, interviews, and participant observation. This data was then organized and analyzed to determine the strategies each firm engaged in, the effect of those strategies, and …
Performance Of Major League Baseball Players During Their “Free Agency” Season, Evan Konstantatos
Performance Of Major League Baseball Players During Their “Free Agency” Season, Evan Konstantatos
Honors Projects in Finance
Do pro athletes try harder and perform better during their free agency year? Each year this question is asked in many professional sports. The purpose and objective of this project is to discover whether Major League Baseball players actually have better statistics during their free agency year. The result will add creditability to one side of the issue at hand. Data collected consists of offensive statistics in the year prior to their free agency year, their free agency year itself and the year after their free agency season. A simple paired T-test was applied for six major offensive categories: HR/AB, …
The Impact Of The Summer Olympics On Its Host City: The Costs Outweigh The Tangible Benefits, Steven Rosenblum
The Impact Of The Summer Olympics On Its Host City: The Costs Outweigh The Tangible Benefits, Steven Rosenblum
Honors Projects in History and Social Sciences
In the eyes of a host city, the reason to host the Summer Olympic Games has evolved from shining glory on athletic feats to receiving the perceived benefits from the opportunity. In the current times, there are a record number of Olympic events generating a demand for the construction of a larger amount of Games facilities than ever before. However, nations still vie for the winning bid to host the Olympics in one of their cities. This paper seeks to show that the costs of hosting the Games outweigh its tangible benefits. In detail, it will look at the financial, …
A Phone Of One's Own: Texting At The Bryant University Reference Desk, Laura Kohl, Maura Keating
A Phone Of One's Own: Texting At The Bryant University Reference Desk, Laura Kohl, Maura Keating
Library Staff Publications, Presentations & Journal Articles
Librarians take great pride in their continuous efforts to be accessible to their patrons. By summarizing the “Text a Librarian” program at the Douglas and Judith Krupp Library at Bryant University, this article highlights the many ways reference librarians and their services have evolved. This article takes you on a journey through their “eureka moment” to the phone plan and purchase, implemented guidelines and policies and ultimately, their “texting success”.
Social Competence Of Women Entrepreneurs: Moderating The Effect Of Social-, Human-, And Reputational Capital On Entrepreneurial Success, Monica Zimmerman, Crystal Jiang
Social Competence Of Women Entrepreneurs: Moderating The Effect Of Social-, Human-, And Reputational Capital On Entrepreneurial Success, Monica Zimmerman, Crystal Jiang
Management Department Faculty Journal Articles
Women entrepreneurs and the business(es) they own face many challenges. However relatively little research has addressed the performance correlates of these women and their businesses (Lerner & Almor, 2002; Jiang & Zimmerman Treichel, 2008). In this paper we use the resource based view (RBV) to address performance correlates of women entrepreneurs and their business(es). Three specific resources that appear to be especially important to entrepreneurs and their businesses are: social-, reputational-, and human capital. Research suggests that the RBV does not, however, fully explain how and why certain firms possess competitive advantage in rapid and unpredictable conditions (Eisenhardt & Martin, …
Graduate School Of Business Academic Catalog 2008 - 2009
Graduate School Of Business Academic Catalog 2008 - 2009
Bryant University Graduate School Course Catalog
No abstract provided.