Business Commons^™

E-Commerce Adoption In The Insurance Industry, Martin Grossman, Richard V. Mccarthy, Jay E. Aronson

Management Faculty Publications

While other industries within the financial sector have vigorously embraced the Internet to obtain sustainable competitive advantage, the insurance industry has been slow to fully adopt e-commerce. This article examines the barriers as well as the success factors involved in making the transition to a Web-enabled insurance model. Emerging standards and technologies that will make possible the next generation of e-commerce in the insurance industry are discussed and a proposed research agenda is presented.