Business Commons^™

Transforming The Legal Studies Classroom: Clickers And Engagement, Susan Park J.D., Denise Farag J.D.

Susan Park

Teaching is not just delivering lectures but anything we might do that helps and encourages students to learn.¹

Envision your typical business law or legal environment of business classroom, filled with students. As class begins, most students are alert and attentive to the instructor. However, after class is under way, some students have diverted their attention elsewhere. A few are looking intently at their laptop screens, which contain material that may (or may not) be related to business law. Others are looking at their phones. While many are still listening to the instructor, a few might be whispering to …

Catching Their Attention: Slide Shows As Outreach, Elizabeth Ramsey

Elizabeth Ramsey

Albertsons Library at Boise State University has found slide shows to be an essential and easy to manage component in its outreach efforts and branding strategy. The slide shows run continually on a TV monitor in the library lobby as well as on all the computers in the library labs. This presentation focuses on the strategies used in the selection of topics, images and text, presenting examples of some of the most popular slides used at Albertsons Libraries categorized under recommended best practices.

Barriers To Behavior-Based And Outcome-Based Evaluations Of Workplace Training, Perri Kennedy, Seung Youn Chyung

Seung Youn (Yonnie) Chyung

Most workplace learning professionals understand the need to evaluate the training interventions they develop for their organizations. A behavior-based evaluation examines the merit of the training and its relevance to organizational outputs, while a results-based evaluation measures actual outcomes against iexpected benefits. In short, did the training intervention meet its objectives, and did it have the desired impact on workplace performance? In this era of shrinking budgets, it's critical for learning departments to prove their value to their organizations. However, surveys reveal that only about half of workforce training interventions are evaluated on the on-the-job behaviors they generate, and even …

Legal And Ethical Challenges Of Corporate Social Networking, Gundars Kaupins, Susan Park J.D.

Susan Park

Many corporations have embraced online social networking to supplement their marketing programs and communications with employees, customers, vendors, and others. Corporations also use social networking to discover inappropriate employee behavior, encourage productivity, recruit individuals, and investigate job applicants and current employees.

Characteristics That Enhance Training Effectiveness In Implementing Technological Change In Sales Strategy: A Field-Based Exploratory Study, Shikhar Sarin, Trina Sego, Ajay K. Kohli, Goutam Challagalla

Shikhar Sarin

No abstract provided.

An Introduction To The Special Issue On Marketing Of High-Technology Products, Services And Innovations, Shikhar Sarin, Jakki J. Mohr

Shikhar Sarin

We are pleased to introduce this special issue on marketing of high-technology products and innovations. High-technology industries are distinguished by increasing turbulence, and time-and information-intensive environments (Mohr, Sengupta, & Slater, in press). Additionally, issues related to unique characteristics like network effects, dominant design, and technological standards increase complexity in identifying, implementing, and evaluating marketing strategies in such environments (Hills & Sarin, 2003). This special issue features papers that contribute theoretically, methodologically, and substantively to enhancing our understanding of marketing strategies in high-tech environments.

Strategic Use Of Bundling For Marketing New High-Tech Products: Strategies For Reducing Consumers' Risk Perception, Shikhar Sarin, Trina Sego, Nataporn Chanvarasuth

Shikhar Sarin

No abstract provided.

From Market-Driven To Market-Driving: A New Paradigm For The Marketing Of High-Tech Products And Innovations, Stacey B. Hills, Shikhar Sarin

Shikhar Sarin

No abstract provided.

The Effect Of Team Leadership On The Learning And Performance Of Cross-Functional Product Development Teams, Shikhar Sarin, Christopher Mcdermott

Shikhar Sarin

No abstract provided.

The Effect Of Reward Structures On The Performance Of Cross-Functional Product Development Teams, Shikhar Sarin, Vijay Mahajan

Shikhar Sarin

No abstract provided.

The Identification Of Target Firms And Functional Areas For Strategic Benchmarking, Patrick L. Brockett, Linda L. Golden, Shikhar Sarin, James H. Gerberman

Shikhar Sarin

No abstract provided.