Business Commons^™

Organizational Ambidexterity And Synergistic Effects Of Plural Organizational Forms : A Search For Balance Between Standardization And Innovation, Jaeyoung Kang

Legacy Theses & Dissertations (2009 - 2024)

This dissertation was motivated to answer the following questions: (1) Why are the plural organizational forms (company-owned units and franchised units) used in a chain, what is the effect of the plural organizational form on chain performance, and what factors influence the optimal combination of the plural organizational forms? Drawing on the organizational ambidexterity theory, I argue the plural organizational forms enable chains to maintain standardization across multiple units and facilitate innovation for the adaptation to changing environment simultaneously. Thus, the plural organizational forms can contribute to chain performance by reconciling and harnessing these conflicting demands. I suggest that there …