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The Eco-Sustainable Initiative: A Case Study In And Evaluation Of Eco-Labeling, Chiara Dorigo
The Eco-Sustainable Initiative: A Case Study In And Evaluation Of Eco-Labeling, Chiara Dorigo
Pomona Senior Theses
This paper reviews the significance of eco-labeling as a green consumption practice, and more broadly as a form of everyday environmentalism. It uses a random sample of 50 eco-labelers from an online database to analyze the current eco-labeling landscape and evaluate the business model of an emerging eco-labeling startup called the Eco-Sustainable Initiative (ESI). Conclusions include recommendations for ESI before its launch, and implications of ESI’s merits and shortcomings for the eco-labeling landscape at large.