Business Commons^™

Jonny Boy Cookies' Event Campaign Targeting College Students, Ye'senia L. Agosto-Rivera

Honors College Theses

The evaluation of data from social media sites can offer valuable decision-making data for small businesses. Generally, college students are dependent on the Internet and social media sites precisely to connect with others socially. Can small businesses with limited finances and limited technical knowledge compete in this new social media-driven market to develop more in-person events? This paper discusses a detailed event campaign for Jonny Boy Cookies to expand their college student demographic beyond their current middle-aged women demographic. Quantitative approaches will be used to guide the research and implementation of new methods.

Marketing And Advertising For Small Business In Local Economies, Nathan Ross

Graphic Communication

This paper analyzed traditional and current marketing and advertising strategies employed by small and local businesses. The research focused on understanding issues and struggles for small businesses in terms of marketing and advertising in order to develop and test a new strategy that was focused on a community event. The event was designed to assimilate successful aspects of current marketing plans into one that has low monetary risk, and little to no extra time investment for the business. A community was created by an art collective called Nomadic Artifacts which was the basis for a case study.

The “Arts & …

Ua9 The Wku Planner, Wku Planned Giving

WKU Archives Records

Planned Giving office newsletter regarding donors and donations to Western Kentucky University.

Ua9 Investing In The Spirit, Wku Development & Alumni Relations

WKU Archives Records

Development office newsletter regarding donors and donations to Western Kentucky University.

Ua9 Investing In The Spirit, Wku Development & Alumni Relations

WKU Archives Records

Development office newsletter regarding donors and donations to Western Kentucky University.

Ua9 Investing In The Spirit, Wku Development & Alumni Relations

WKU Archives Records

Development office newsletter regarding donors and donations to Western Kentucky University.

Ua9 Investing In The Spirit, Wku Development & Alumni Relations

WKU Archives Records

Development office newsletter regarding donors and donations to Western Kentucky University.

Ua9 Investing In The Spirit, Wku Development & Alumni Relations

WKU Archives Records

Development office newsletter regarding donors and donations to Western Kentucky University.

Ua9 Investing In The Spirit, Wku Development & Alumni Relations

WKU Archives Records

Development office newsletter regarding donors and donations to Western Kentucky University.

Ua9 Investing In The Spirit, Wku Development & Alumni Relations

WKU Archives Records

Development office newsletter regarding donors and donations to Western Kentucky University.

Ua12/2/1 College Heights Herald, Vol. Ix, No. 6, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Lines & Spaces
• Long and Short of It by Pete & Repeat
• Personals
• Society
• Training School Notes

This issue contains articles:

• Band Concert Witnessed by Many Visitors
• Ernest Miller Sought as Banquet Speaker
• Former Student Has Established Religious Record – John Price
• Museum Relics On Display at Group Meeting
• Sims, John. The Greatest Gift
• Interesting Collection of Books Presented Museum
• 11^th College Press Conference Closes at Murray College
• Our Distinguished Alumni – Woodfin Hutson
• Annual Xmas Voice …

Ua12/2/1 College Heights Herald, Vol. Ix, No. 5, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Lines & Spaces
• Long and Short of It by Pete & Repeat
• Personals
• Society
• Training School Notes

This issue contains articles:

• Hill is Host to Rural Life Conference
• Talisman Staff is Named; Work on Book Begins
• Letter Received from Miss Dorothy Logan Enroute to Brazil
• Monroe & Barren Lead in Educational Progress
• Organizations is Completed at New Club Here – Foreign Relations Club
• Our Distinguished Alumni – J.W. Snyder
• November 16 is Named as Annual Founder’s Day
• Judge …

Ua12/2/1 College Heights Herald, Vol. Ix, No. 4, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Lines & Spaces
• Long and Short of It by Pete & Repeat
• Personals
• Society
• Training School Notes

This issue contains articles:

• Hilltopper Are Near Conference Crown
• Hundreds Flock to Heights for Reunion Event
• Tables are Added to Equipment of Periodical Room
• Our Distinguished Alumni – Dr. Paul Chandler
• International Relations Club Sees Inception
• Sacred Concert Wins Approval of Many Present
• Logan, Ralph. Wendell Johnson’s Passing Has Often Led to Victory
• Eastern Game is Canceled; U. of L. Contest …

Ua12/2/1 College Heights Herald, Vol. Ix, No. 3, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Lines & Spaces
• Long and Short of It by Pete & Repeat
• Personals
• Society
• Training School Notes

This issue contains articles:

• Everything is Set for Homeocming
• ‘Toppers Defeat Murray Thorobreds 6-0
• Music Dept. to Present Sacred Concert Nov. 13
• Date of KIPA Changed to Dec. 2-3
• Local Teachers Away at State Classical Meet
• Our Distinguished Alumni – L.C. Curry
• Training School Lads Killed in Motor Accident – Raymond Runner & Brooks Holcombe
• Seniors Present Play in Chapel
• Donor …

Ua12/2/1 College Heights Herald, Vol. Ix, No. 2, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Lines & Spaces
• Long and Short of It by Pete & Repeat
• Personals
• Society
• Training School Notes

This issue contains articles:

• Several Hundred Teachers Meet Here
• College News of Murray is KIPA Host
• Dr. L.Y. Lancaster Receives Honor
• Sales Contest Announced by Business Mgr.
• Murray Head is Heard here – Rainey Wells
• Bird Society Has Two-Day Meeting at Madisonville
• Tyler, Sara. Romance & History Both Surround Gift to Museum
• County Group Heads Convene
• Our Distinguished Alumni – Dr. …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 18, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Graduates’ Directory is Conducted by W.J. Craig
• Editorials
• Library Notes – Kentucky Library
• Lines & Spaces
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• The Stumbling Block by Charlene Nunn
• Training School Notes

This issue contains articles:

• Planting Plans for Grounds of Museum Stated
• Economic Geography Contains Series of Articles by Sullivan Gibson
• Second Summer Term Innaugurated
• Geography Dep’t. Owns Rare Map
• Robey, Howard. Panorama from Herald Office Window Pictured
• Mrs. Carl Herdman Elected …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 17, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Library Notes – Kentucky Library
• Lines & Spaces
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• The Stumbling Block by Charlene Nunn
• Training School Notes

This issue contains articles:

• Grounds Near New Building Are Improved – Kentucky Building
• Harvard University Gives Scholarship to W.L. Matthews
• Dr. J.L. Harman Speaks Before Students Here
• Fletcher Holman & Wendell Johnson to Lead Western Teams
• Education Council Holds Summer Meet
• Students, Faculty Members Guests at Peabody Conference …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 16, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• The Stumbling Block by Charlene Nunn
• Training School Notes

This issue contains articles:

• Annual Camp at Mammoth Cave is Made
• Ninety-Eight Receive Bachelor’s Degree Here
• Alumni Group Holds Annual Business Meet
• Grise, Finley. Graduate School History Reviewed by Dean Grise
• College High Graduates 32 Seniors Here
• Riflemen are Recipients of Three Awards
• Kelly Thompson & Hays Wiggins Given Ogden …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 15, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• Over One Hundred Are to Participate in June Commencement Exercises
• Summer Term to Open Here on June Sixth
• County Presidents are Entertained by Dr. & Mrs. Cherry
• Clean-Up Day Held on Hill
• Camp Party Reaches 39 in Number – Mammoth Cave National Park
• Dr. Henry …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 14, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• William McAdoo Heard in Speech on Agriculture
• Annual Camping Trip is Planned – Mammoth Cave National Park
• Eleven Games Scheduled for 1932 Gridders
• Mother’s Day Brings Large Crowd to Hill
• Lorado Taft to Deliver Commencement Address
• New Pool to be Opened in Coming Week
• Robinson, …

Ua12/2/1 College Heights Herald Vol. Viii, No. 13, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• Directors Name Candidates for Head of Alumni
• Dr. & Mrs. Henry Cherry Entertain Students
• Mother’s Day Program is to be Presented on May 6
• H.M. Jameson Dies at Macon
• Orchestra & Glee Club Give Radio Program
• Art Students Addressed by Miss Sobotka
• Sophomores Give Annual …

Ua12/2/1 College Heights Herald Vol. Viii, No. 12, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• Art Students Organize Club
• Sophomores to Produce Annual Play
• Ogden College Founder’s Day is Celebrated
• J.R. Whitmer Completes Series of Lectures Here
• Intra-Mural Games End in Triple Tie
• KEA Plans Complete for Annual Meet
• Pennyroyal Geographers Meet Here
• ’32 Talisman is to Include New Features …

Ua12/2/1 College Heights Herald Vol. Viii, No. 11, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• ROTC Rifle Team Wins Fifth Corps Area Title
• Champion Hilltoppers
• Henry Cherry Elected Officer of National Association
• County Group Heads Launch New Program
• Annual to be Published at Earlier Date
• Sophomores to Produce Annual Play – The Whole Town’s Talking
• KEA Plans for Western Completed …

Ua12/2/1 College Heights Herald Vol. Viii, No. 10, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• ‘Toppers Emerge Champions
• Western Plans for KEA Are Complete now
• Physical Education, Music Program Presented on Hill
• Senior Class Presents Its Annual Play – The Meanest Man in the World
• Washington Program is Given Here
• Kiwanians to Give Program
• Peabody Founders Day is Observed by …

Ua12/2/1 College Heights Herald Vol. Viii, No. 9, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• Boston Editor Speaks Before Local Groups - Albert Winship
• Annual Senior Dramatic Production to be Given – The Meanest Man in the World
• Ogden Graduate Heads Chinese Air Forces Defending Shanghai – Chang Hui Chang
• Mr. R.C. Woodward Returns to Hill
• ’32 Talisman is to …

Ua12/2/1 College Heights Herald Vol. Viii, No. 8, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• Registration Surpassses Expectations
• Murray Quint is Victorious in Game Here
• Geology Text Has Cave View – Mammoth Cave National park
• Seniors Are to Present “The Meanest Man in the World”
• Kentucky Building Library Shows Remarkable Growth
• Joe Howard Elected President of Senior Class
• Plans for …

Ua12/2/1 College Heights Herald Vol. Viii, No. 7, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Impressions by O’ Laugh
• Letters from Susie
• Lines & Spaces
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• Hilltoppers Win Initial SIAA Game of Season
• Inter-Class League for Basketball Organized on Hill
• Sheppard Walker Elected Editor of Talisman
• Dr. L.Y. Lancaster in Florida During Recent Holidays
• Junior Class Presents “Stepmother Hysteria” at College Chapel
• Dr. Charles Pendleton of Peabody, Speaks to English Club
• Wisconsin Gives H.L. …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 6, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Impressions by O’ Laugh
• Letters from Susie
• Lines & Spaces
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• 100 Delegates of SIAA in Meeting Here
• Dramatic Club Ready to Give Comedy-Drama – Dust of the Earth
• College Press Delegates in Meeting Here
• Finley Grise Attends Convention of School Heads
• Capt. Orlie Lawrence Leads Toppers
• Concert Given by Glee Club & Orchestra
• National Group Admits Herald as …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 5, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Impressions by O’ Laugh
• Letters from Susie
• Lines & Spaces
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• SIAA Has Convention Here
• College Press Delegates to Convene Here
• Georgetown Tigers Meet Defeat in Thanksgiving Tilt with Hilltoppers
• Dramatic Club is to Present Comedy-Drama – Dust of the Earth
• Eight Hilltoppers to Graduate
• Glee Club to Give Christmas Vespers
• L.T. Smith Attends Industrial Arts Meet in Illinois …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 4, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Impressions by O’ Laugh
• Letters from Susie
• Lines & Spaces
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• Foundation Secretary Asks Payments – Kentucky Building
• Annual Meet of Classical Group Closed
• Silver Anniversary Brings Many to College Heights
• First Student of Institution in Visit Here – H.L. Donovan
• SIAA Meets Here in December
• Alumni Group of Covington Has Luncheon
• Breakfast for Alumni Brings Large Groups
• Geography …