Business Commons^™

Transforming Nobody To Somebody: Do Transformational Leadership And Relationship Marketing Make A Difference For Sustainable Marketing?, Nalin Abeysekera, Ananda Wickramasinghe

Ananda Wickramasinghe

With a complex, dynamic and fiercely competitive business environment and consumerism, sustainable relationship marketing is a hallenge that is critical for businesses. The concept of transformational leadership can be considered as the most influential over the last two decades in changing the ways that businesses are operating - in particular, in marketing their products, and attracting, delighting and retaining customers for the long run. This conceptual paper examines the relationship between transformational leadership and relationship marketing in the context of selling. In particular, the usage of trust and commitment used by both theories has been discussed extensively. Ultimately this study …

Role Of Supply Chain Mapping In Sustainable Supply Chain Management, Lee Styger, Nelson Perera, Pradeepa Jayaratne

Lee Styger

Sustainability as a concept has created enormous pressure on supply chain management. During the last few decades companies from all sectors of industry have not only needed to deliver quality products right on time, but they now also have to comply with environmental, economical, ethical and the social pressures placed on the business. To improve supply chain performance, managers should know exactly what is happening along their supply chain. It is therefore argued that supply chain mapping will deliver insights into the complexity of a supply network and should be the first step in any business if performance or overall …

Role Of Supply Chain Mapping In Sustainable Supply Chain Management, Lee Styger, Nelson Perera, Pradeepa Jayaratne

Nelson Perera

Sustainability as a concept has created enormous pressure on supply chain management. During the last few decades companies from all sectors of industry have not only needed to deliver quality products right on time, but they now also have to comply with environmental, economical, ethical and the social pressures placed on the business. To improve supply chain performance, managers should know exactly what is happening along their supply chain. It is therefore argued that supply chain mapping will deliver insights into the complexity of a supply network and should be the first step in any business if performance or overall …

A Sustainable Decision Framework For Maintaining Engagement Between Corporations And Community Stakeholders: Breaking Down The Barriers Of Supply, Fadi Kotob, Lee Styger

Lee Styger

Traditional lines of supply have, over time, developed natural barriers that reduced the supply network efficiency and the opportunity to develop a win-win environment between corporations and community stakeholders. This situation originates from the early stages of a new program integration regardless of stakeholders intent. As such, early program integration is crucial for having any meaningful improvement away from traditional arms length supply relationships.

The performance of organisations within the supply network is intertwined. For successful integration, information will need to flow efficiently throughout the supply network and be accessible to community stakeholders who represent a node within the supply …

Green Offices In Australia: A User Perception Survey, Lynne Armitage, Ann Murugan, Hikari Kato

Lynne Armitage

Purpose – The purpose of this paper is to deepen understanding of what is working and what is not working within green workplace environments. The paper examines management and employee perceptions of their experiences of working in green workplace environments and assesses the effectiveness of such places.Design/methodology/approach – Being the second stage of a longitudinal study, this paper relies on a data set derived from its survey of 31 management and 351 employee respondents occupying Green Building Council Australia Green Star-rated offices for more than 12 months.Findings – The green workplace is a great place to be, at least most …